Many interesting points were raised during this discussion and it was enjoyable to read about different views others had. A common theme was caring about customer satisfaction, this can be through either the quality of the product the business is serving or the service that employees are giving directly to customers. Another common point was marketing; marketing fits well within the customer category as this will bring in customers old and new and keep them interested in the business. One point that was not discussed in the forum that I thought about after was the product or service a business has on offer, without a good product or service there would no business. Business’s also need to make sure that they are marketing their product to the correct target audience, to ensure the best
Unit 204 Interpersonal Skills for the Travel and Tourism It is important to understand that when working in the travel and tourism industry you must not only deal with other members of your Workplace Task B team but also with the public. The ability to interact and communicate effectively is vital not only to your success but to the success of the organisation. To achieve task B you must demonstrate how to communicate effectively with customers in a travel and tourism environment. You must be able to promote a positive self-image through personal appearance, body language and effective questioning and listening skills. In your role as a travel agent, use the internet and brochures to find a suitable holiday for each of the customers
Most of the time the prices are higher than the rest of the other companies for product, but Zappos offers their customers a different experience. Zappos is able to maximize profits in this market because this company figured out how to dominate with their morals they have created. Zappos focused on how to provide wowing services to online customers. This is a company that knows they have to constantly change and embrace it. Zappos owners wanted his company to be fun and weird, making sure to stay adventurous with an open mind.
The impact this has is that candidates find the document more appealing leading them to reading the advert and if they think they are suitable for the job they will apply for the job. If the job advert did not have the business logo the impact this would have is that candidates would not know who the business this will make the advert less attractive; some candidates might not apply for the job because the business unknown meaning Topshop can lose out on potential candidates. The job adverts graphology is very distinctive, and will be eye-catching to many different job-seekers, meaning that Topshop will have a wider range of people to actually choose from when they have applied. Furthermore, the
The frequent shopper program can become an effective tool in the attraction and retention of loyal customers. Rewards that can be traded for luxury items will have a great influence in customer loyalty and attracting new customers. A positive response from the public is important and in order to ensure that response, Kudler Fine Foods must find and develop a proactive way to approach the public’s privacy concerns. Preventing conflict with consumers regarding personal data and how it will be used is simply fixed by keeping the consumers aware of just how it is being used. The number one concern for Kudler Fine Foods must be security and privacy of their consumers’ personal
Company G has prided itself on cultivating relationships with it's suppliers built on honesty, confidence, and allegiance in order to facilitate profits for both parties. However, as popularity may grow for the product so too may the market and suppliers might consider increasing costs, in which case a fixed contract would be discussed. Threat from Substitutes – If the Little Wonder does prosper their may be threats from substitutes from larger companies that are able to produce a similar product on an increased scale thereby reducing it's price and making it difficult for Company G to compete. SWOT Analysis A SWOT analysis has been done for Company G and the outcome is clearly positive. The details of that evaluation: STRENGTHS Dedication from management, employees, and suppliers 1.
It is important to remember that a loyal customer can be just as valuable than new one. This is because you do not have to spend as much time and money marketing to them because they already know what you offer them. And it goes beyond just having customers that are satisfied, you need to have customers that are loyal. Loyal customers tend to buy more and more importantly they talk more which means a whole load of free word of mouth advertising for your business or company. Therefore building a highly loyal customer base should be the foundation of your basic business strategy.
Acquire or Develop Talent Tanglewood should acquire talent, because it wants to keep performance and customer service at high levels. In addition, while old stores under Tanglewood have the same basic look, the management styles and human resource can use some improvements. Acquire talent is very helpful for new stores, because employees would “hit the ground running” and be at the peak performance the moment they arrive. Hire Yourself or Outsource Personally, I think Tanglewood should hire itself. Outsourcing is more practical for small and medium companies.
Depending on the type of market research done, it could give us information about the customers shopping habits, wants, and needs. It will also provide information about the other businesses in the market. For instance, it can give information about the other similar products, and other companies’ offerings. It can be very beneficial for Kudler to conduct this type of research because it can help us reduce any unnecessary cost we may concur. It can also help us to win over new customers or even create customer loyalty from current customers.
Focus groups are also good to hold because if the group didn’t respond well to the product then Tesco can take that on board and change it before they release it. After the focus group give their personal and group feelings about what they thought about the product the organisation can think about improvements and how to change it, in order to gain sales for when they release it later on. However the focus group individual will be valid as all opinions are closely monitored. Lastly focus groups can save time and money compared to the individual interviews. * The limitations of focus groups on the other hand is there being disagreements and other discussion going