Trap-Ease America Essay

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Title: Trap-Ease America: The Big Cheese of Mousetraps Trap-Ease America is regarded as the most triumphant mouse trap that is user-friendly. It gives the users an option of either disposing the mice while still living or when dead. The effectiveness of this trap is attributed to the fact that it is both easy to setup and dispose the mouse. This company was formed in January by a group of investors. It was after it got the global rights that allowed them to market their innovative venture (mousetrap). In the need of making the production a success, Trap-Ease went into an agreement with a plastic production firm. The business-level strategy incorporated by its president (Martha); was that the distribution was to be done through: discount chains; national grocery; and hardware. This was done as a way of avoiding middlemen. However, Trap-Ease has been faced with a number of challenges; biggest among all is that, the numbers of its sales by April were less than the expected (five million units). These challenges are linked up to a number of strategies used. (Trap-Ease America: The Big Cheese of Mouse Trap) There are a number of challenges associated with Trap-Ease: first, Martha the president was tasked with the responsibility of being the company’s sales person. Second, there is a wrong choice of market segment for the trap. Although the traps are said to be unique they are basically an improvement from the previous traps. The level of purchase of the product has been minimal. Reason being, consumers were not convinced enough on why they should go for a product that was expensive; yet it was performing the same role as the older versions of traps (Ertyyugi, 2013). Some of the strengths of Trap-Ease it was: a very unique product that was easy to set up; it was environmental friendly. It also played a significant role in the reduction of mice; finally,

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