If the company wants to be successful, the store must decide what market the product will thrive in, what the competition is and how to market the product given the retailer’s available resources (Marketing considerations for small-scale specialty food producers, 2007). With Kudler Fine Foods’ emphasis on gourmet items, they have created a niche market for their products. Niche marketing allows companies to target a very specific audience and to give them exactly what they want or need (Levinson & Lautenslager, 2005). By conducting market research, Kudler Fine Foods can narrow in on the wants and needs of its customers. Market research is not something a company should do on its own.
(Strengths, Weakness, Opportunities, Threat) analysis, it does cite the potential threat of a gourmet shop opening in their geographic market. 2. Threat of substitutes: Are there alternative products that customers can purchase over Kudler Fine Foods products that offer the same benefit for the same or less price? In the unlikely event of a downturn in the economy and a decrease in the disposable income of its customers, customers may shift their purchases of gourmet foods to a suitable replacement such as purchasing items at a grocery
Retrieved July 19, 2008, from http://www.eartheasy.com/article_high_cost_organic_food.htm University of Phoenix. (2008). Virtual organization portal: Kudler Fine Foods [Computer Software]. Retrieved July 19, 2008, from University of Phoenix, Simulation, MBA 502 - Managing the Business Enterprise Web site. ----------------------- [1] Inventory is ordered once it reaches a pre-assigned level (Gomez, Bejia and Malkin,
Marketing Kudler Fine Foods Nanette Chambers MKT/421 July 8, 2013 Marketing Kudler Fine Foods In the current retail food industry there are numerous competitors struggling for the same dollar. It is vital for each business to recognize their target market, recognize their competitors and then put together their marketing plan. The information below will detail Kudler Fine Foods marketing strategies which consist of increasing its services, improving its effectiveness of the business and increase consumer purchase cycle. This paper will also talk about areas where Kudler Fine Foods needs to expand their market research. Kudler fine food is a store that markets fine foods and needs to bring about increasing their goods to the
I will start with Japan and discuss the food culture and end with Africa discussing its financial and trade impacts along with health care impacts. Globalization has affected Japan in its and food culture. Japan also was very big into homemade food. Food played a big part of the Japanese culture. Traditional Japanese food has been replaced by fast food.
The Del Mar location is at the break-even point, it appears the local economy may not be able to handle the same type of business opportunity as La Jolla. The latest store opening was in Encinitas, which has a lower average median income level then the other locations. The one big difference is the large population in Encinitas could support a store targeted to consumer gourmet
An Edible History of Humanity, written by Tom Standage, opens the door to the ideology that food is the underlying catalyst behind the human race and its prosperity. It not only links the old world to the new world, but also it sheds light on the fact that humans are dependent on their crops and the crops too have become dependent on humans to survive. This leads him to the conclusion that all crops, all farmed foods are too, unnatural. Standage examines how food was important throughout the American Revolution and the Civil War, and how we humans no longer see food as a monetary object to trade, but as a mass produced and well-oiled machine that when monopolized, brings great wealth. For me, the most interesting and disappointing idea brought to light is corn; which, when first introduced in Mexico, was known as maize.
He insists they would not eat as much if they knew that it was bad for them or if the industry put nutrition labels on their food. My outlook on this topic varied significantly from that of Zinczenko’s. I feel that it is not the fault of the fast food company. Neither would I put blame on the younger children who eat fast food. I would put most of the culpability on the parents who do not teach their kids how to maintain a healthy lifestyle and buy their children unhealthy food. I disagree completely that we as Americans suffer from lack of information about nutrition in fast food.
Or is it that we have such an abundance of food there is no need to be conservative over buying too much at the grocery store (or fast food joint) or saving that last handful of leftover pasta? What about both? Even though efforts are being made to reduce food waste in America, Americans are seemingly creating more of an environmental and economic issue by wasting more food than recycling it. As of 2012 there are over 313 million people in the United States alone (U.S. Census Bureau, 2012). With a number this high, it may not be such a big shock to see how much food is being wasted in America.
We could even lower the cost of health care in the future as well. Unhealthy eating habits contribute to health problems such as diabetes, Madden 3 Obesity and heart problems. The eating habits that cause these problems are our negligence in every way and we must control them at all costs. We have to hold ourselves accountable rather than blaming some fast food place and take control of our lives. We can’t sue Wal Mart for selling us an unlimited amount of chocolates, so why can we consider suing due to the fact that we have consumed too many calories from a meal we purchased at some fast food establishment?