Toyota Strategic Pr

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TOYOTA Agenda: Company’s overview: - History - Portfolio - Stock - Performance - Market Corporate Positioning: - Corporate identity - Corporate Image -Corporate communication -Corporate behaviour -Corporate design Communication: -Target Market -Positioning -Marketing Strategies -Marketing Channels Conclusions: -Recommendations -Resources Brief Toyota’s History: Sakichi Toyoda was born in 1876. He is often referred to as the father of the Japanese industrial revolution. He is also the founder of Toyota Industries Co., Ltd During the nineties, Toyoda invented the Toyoda Model G Automatic loom. Years later was sold to a British company called “Platt Brothers” that bought the patent. In 1929 Kiichiro Toyoda (Sakichi’s son) travelled to USA & Europe to research the automobile. A year later Kichiro Toyoda started researching into gasoline-powered engines. Three years later an Automobile department was established in Toyota Automotic loom Works, Ltd. In 1935 Toyoda precepts were compiled and as a result a year later the “AA Sedan” car was completed. Finally in 1937 Toyota Motor co.,Ltd is established. A year later Honsha Plant begins production. In 1950 due to the end of the WWII, faces a financial Crisis. As a result Toyota Motor Sales co.LTD is established. A year later the Suggestion System is implanted. 1955 The Toyopet Crown, Toyopet Master and Crown Deluxe are launched. Two years later they are exported to USA, creating the Toyota Motor Sales USA Inc. 1962 A joint Declaration of labor and Management is signed. Impulse Social care and companies Image. 1965 Toyota is award with the Deming Application Prize for quality control. In 1974 the Toyota Foundation is established and eight years later the Toyota Motor Co., Ltd. and Toyota Motor Sales Co., Ltd. are merged into Toyota Motor Corporation. To open the

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