Toyota Marketing Strategy Plan

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A Review of the Marketing Strategy of Ford Motor Company A report submitted in fulfillment for the award of: Bachelor of Science (Honors) Applied Accounting By YUAN MANXIN Registration No.:1678950 Nov 2014 Word count: 7,539 Contents 1. Introduction 4 1.1 Introduction to Topic 4 1.2 Reason of Choosing Ford Motor 4 1.3 Benchmarking Company: General Motors 5 1.4 Research Objectives 5 1.5 Research Questions 5 1.6 Research Design 6 2. Data Collection Methodology 6 2.1 Research Strategy 6 2.1.1 Benchmarking 7 2.1.2 Company Reports 7 2.1.3 Case Study 8 2.2.1 Segmentation, Targeting and Positioning 8 2.2.2 Marketing Mix 9 2.2.3 Porter’s Five Forces Model 9 2.2.4 SWOT Analysis 10 2.2.5 PESTLE Analysis 10 2.3 Research Limitations 11 3. Analysis, Conclusion & Recommendations 11 3.1. Objectives of Ford Motor Company 11 3.2. Segmentation, Target Market & Positioning 12 3.2.1. Segmentation 12 3.2.2. Target Market & Positioning 12 3.3. Marketing Mix 13 3.3.1. Product 13 3.3.2. Price 14 3.3.3. Promotion 14 3.4. SWOT 16 3.4.1. Strengths 16 3.4.2. Weaknesses 16 3.4.3. Opportunities 17 3.4.4. Threats 17 3.5. PESTLE Analysis 18 3.5.1. Political/Legal 18 3.5.2. Economical 18 3.5.3. Social 18 3.5.4. Technological 19 3.5.5. Environmental 19 3.6. Porter’s Five Forces Model 20 3.6.1. Rivalry 20 3.6.2. Threats of New Entrants 21 3.6.3. Bargaining Power of Suppliers 21 3.6.4. Bargaining Power of Buyers 21 3.6.5. Threats of Substitutes 22 3.7. General Motors: Success Factors 22 3.8 Conclusion 23 3.9 Recommendations 24 2. Data Collection Methodology 2.1 Research Strategy A strategy is a plan to achieve the targeted goals. And research is a systematic inquiry of a particular problem statement to get information about an issue, idea, proposal or existing strategies (Armstrong, 2004).

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