Toyota Marketing Analysis

1842 Words8 Pages
2012 Content Company’s background 3 Situational analysis 4 External Analysis. PEST Model 4 ECONOMICAL 4 SOCIAL 5 TECHNOLOGICAL 6 Competitor analysis 6 Consumer analysis 7 INTERNAL ANALYSIS 7 Companies vision, mission & philosophy 8 Marketing objectives 8 Marketing strategies 9 Problem identification 11 Solutions 11 Toyota Motor Corporation Company’s background The Toyota Motor Co. Ltd was first established in 1937 by founder Kiichiro Toyoda as a spin-off from his father’s company Toyoda Automatic Loom Works. It is Japan-based Multinational Corporation mainly operating in the automobile and financial business. Although the founder surname is Toyoda, the company name was changed in order to imply the separation of the founders' work life from family life, also to make simpler pronunciation. At these days Toyota is the biggest corporation in automobile industry. (In July 2012 Company reported that manufactured its 200 millionth vehicle.) Toyota is best-known for its cars, but it also produces textile products, automatic looms (which are fully computerized) and electric sewing machines. Company operates through three ‘business sections’: automobile section is engaged in designing, manufacturing and selling of cars and also parts and other tool for that automobiles. Other section is financial services related to the company’s sales also rent of vehicles and other equipment that are related. Also Toyota Motor credit, insurance services which are provided by subsidiaries. Last section is design, manufacturing and sale of prefabricated housings. Also communications, marine and even biotechnology, afforestation business areas. According to recent Forbes.com information, Toyota has: $ 147.94 B worth capital, $228.49 B sales, 317,716 employees, 511 subsidiaries and 217 associated companies. On January 1, 2012,

More about Toyota Marketing Analysis

Open Document