Toyota Essay

8953 Words36 Pages
Toyota Motor Company Limited: [pic] Length: 8350 words (23.9 double-spaced pages) Rating: Red (FREE)       - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Toyota Motor Company Limited Term of Reference This report will be focusing on Toyota Motor Company Limited, the world third largest automobile in unit sale and net sale, revealing the following questions: · What are the significant events which have occurred in the automobile industry in the recent years? · How does the event effect the organisation? · What strategies are adopted by Toyota to contribute to the effectiveness of the company? To answer the above questions, the evaluation and critically analyse the business as well as the strategies of Toyota will be examined. Uncovering the stated case study, this report will focus on; the automobile market, Toyota's background and its business, strategies of Toyota in both management and cross-cultural strategies, the recent financial performance of the organisation in domestic and overseas automobile markets, reasons and challenges encouraging Toyota to invest overseas. Company's background Toyota Motor Co. Ltd. (TMC) was first established in 1937 as a separated company from Toyoda Automobile Loomworks, the leading manufacturing of weaving machinery.1 The Toyota Automobile Loomworks was then headed by Sakichi Toyoda, the king of investors. TMC was then founded by Kiichiro Toyoda, Sakichi's son. It has since blossomed into the leader it is today. The giant automaker faced its one and only strike in 1950. This event, however, supplied Toyota an important philosophy, giving it the labour and management system which helped Toyota to gain mutual growth and success in both domestic and overseas markets. Today, this philosophy is very

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