Toyota Essay

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T.J. Boyle Principles of Management America’s Best Car Company America’s Best Car Company Toyota is among the top car companies in America. It wasn’t always at the top of the automobile market, however. Toyota has come a long way to become where it is today in the automobile industry. From sending two vehicles to the United States in 1957 to selling 2.5 million cars and trucks in 2006, it’s safe to say to that Toyota is among the most successful car dealerships of all time. It took a lot of hard work and determination from its leaders to overcome the hardships and downfalls from this ever-changing industry. It has managed to survive discriminatory taxes, import restraints, and competitive rivalry. Toyota has been able to grow gradually enough that the company is now admired as a part of the United States landscape. For years, the “Big Three” car dealerships consisted of General Motors, Ford, and Chrysler. Today, Toyota has already surpassed Chrysler and Ford in size. The once known, “Big Three” is now referred as the Detroit Three. Toyota has become so popular in the United States that the 3,322 business leaders Fortune Magazine surveyed said Toyota was one of America’s most admired companies for the second year in a row, only behind General Electric and Starbucks. To be mentioned in this discussion is a great honor to most companies world-wide. Toyota had to come up with a way to show its appreciation for this recognition. They wanted to take its Japanese name and make it appeal to the people of America. They had to find an activity that they knew was large enough to make a difference in the opinions of the American citizens, and exploit it. They made an entrance into the world of NASCAR, which has been dubbed “the most American sport”. They also introduced a Texas-built pickup truck, the Toyota Tundra. They had to find a way to get involved in

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