Tourists’ Satisfaction with Information Signs of Historical Sites: a Case Study of Watmahathat in Ayutthaya World Heritage Site

4532 WordsFeb 21, 201319 Pages
------------------------------------------------- ------------------------------------------------- Tourists’ Satisfaction with Information Signs of Historical Sites: ------------------------------------------------- A Case Study of WatMahathat in Ayutthaya World Heritage Site ------------------------------------------------- Proposed by: Binrui Yang ID 5587667920 Jamlong Saiyot ID 5587656020 Wichaya Rujiwarangkul ID 5587676520 Waraluck Meksikarin ID 5587675920 Sehyung Kwon ID 5587680020 Thaneenard Chatsiripaisarn ID 5587666220 1. Abstract This research aimed to investigate the satisfaction of tourists with information signs in Ayutthaya historical sites and interpretation issues. It is an attempt to analyze an effectiveness of those information signs viewed by tourists and interpretation through presented materials displayed on the sites. Because of time constrains and excessive data could be collected from entire Ayutthaya historical site, the scope of the research is only one representative site: WatMahathat which a site plays significant role in presenting historical, authentic and aesthetic value of Ayutthaya the ancient capital of Thailand. Data is collected from literatures, observation, and survey questionnaire which were distributed to help measuring tourists’ satisfaction at an actual site. Three types of evidence have been collected to support the research’s argument: textual, photographic, and numeric forms. The most of textual evidence is from literatures, whereas pictorial data has been collected during observation. Numeric data has been collected by distributing questionnaires to 25 tourists at the site. Six attributes of signs: easy to notice, easy to understand, appealing presentation, enough information, help learning new things, and receiving information ones want to know, including five attributes of audio guide:

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