Tourism , Hospitality

431 Words2 Pages
Assignment Tasks: Unit 1 assignment is made up of four tasks and you must complete all of them. You should write this assignment based on your own organisation. If you are not currently working in a travel or tourism organisation you should select another organisation with which you are familiar. Make sure you explain your choice of organisation clearly at the start of your assignment. Unit 1 – Assignment Tasks This assignment is made up of four tasks and you must complete all of them. Read the guidance notes carefully before you begin work. Task one – situation analysis (20%) Write a detailed situation analysis for a tourism or travel organisation of your choice. Your analysis must include the following elements:- a) Brief description of where your organisation fits within the structure of the travel and tourism industry; b) Identification of the main stakeholders and their interests; c) PESTLE analysis of the external macro environment in which the organisation operates; d) Identification of what you consider to be the main marketing issues facing the organisation at the moment. Task two – marketing report (40%) Explain the current marketing strategy of your organisation. Your answer must address the following questions:- a) What segmentation, targeting and positioning strategies does your organisation use? Use the four segmentation criteria to describe the main segment which is being targeted. b) What is your organisation’s main product or service? Describe the product making use of the concepts of core, facilitating, supporting and augmented products in your description. c) Which pricing strategies does your organisation use and why? d) How does your organisation promote itself? Which elements of the promotion mix does it use and why? e) What is your organisation’s distribution strategy? Why do y ou

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