People are more cultured now and have more money to spend, so are looking for new holiday experiences. In this report I will give examples of the different Specialist Tourism providers that provide special products and service to their customers in a special market. The companies are small; web based, to large vertically and horizontally integrated. The large companies have high street shops for you to visit. Some of the companies only offer certain holidays, while the bigger ones offer multi holidays.
This can make expanding and growing very difficult and decisions must be mad wisely. When it comes to their products that are purchased around the world to ensure high quality, expanding may affect that quality, making it hard to supply a specialty product. Going public through an IPO, may change the very decision made that make their company special, or it may enhance their products by providing more resources. Acquiring another company in the same industry to help their company grow could cause increased financial stability or increase their financial burden. Kudler can merge with another organization in hope to expand while implementing their mission and values on that organization or that organization may hurt their reputation.
Case 1: Saffronart.com: Bidding for Success Identify the positive and negative effects of the general environment faced by Saffronart.com. Positive: India has become an international business major power of country now. Local works of art more popular in the international market, not only in India or the United States; it extends the size of the population may be interested in Saffronart art sales geography in the world. In economic areas: global positive macroeconomic trends, promote the development of economic productivity. In the field of social and cultural: Indian cultural products, from fashion to Bollywood film arts, are more and more popular in the international arena.
Define Research Purpose The international sales research is important to the marketing and sales team that works in companies that sell products and services to overseas countries. Due to the cross cultural difference, the research interprets market behavior and helps strategize sales and marketing tactics for the company (Craig, 1999). The research also investigates cultural variation to help the company obtain a larger advantage to sell their product and service to the oversea companies. The Business Problem
First, members of wealthy tourist-generating nations can be viewed as conspicuous consumers of the valuable resources of the developing world. The exploitation of these countries on the pleasure periphery has been interpreted by some commentators as a form of neocolonialism, although few tourists would analyse their own behaviour in such a stark manner. Second, individual holiday choices made amongst complex status hierarchies of destinations can also be understood as conspicuous consumption, especially when considered in terms of ego-enhancement motivation and trip-dropping. However, it can be demonstrated that tourism motivation is not just materialistic, but reflects a wide range of other psychological and cultural factors. Furthermore, postmodern tourism is said to break down traditional boundaries and replace them with a universe in which image, illusion and irony predominate (see also postmodernism).
First, to encourage global marketing, many countries have free their trading acts and encourage foreign companies to invest in. For example, India signed Regional and Bilateral Trade Agreements which attract investments from East Asian countries and the United States (Gupta & Mitra 1). Therefore, Keurig will have lower political risk to go international. Political risk refers to government interference in the business affairs of foreign persons or companies doing business in a particular country (Chang 1). Second, international markets have more potential consumers.
Walmart sells many items at ridiculously low prices. They are able to offer low prices on their items due to an incredible mark-up on imported products. Especially in today's economy, the buck is the big winner. Everyone wants to save money, and they can do that by shopping at Walmart, where many items are the lowest price in town, even if it's only by a few pennies. But consumers aren't helping their fellow countryman earn his own living by buying these imported items.
KFF should research the market to find the needs of the customers. Big companies could be the perfect place to start the research like what kind of orders they place and when they order. Other sort of information could be found in the census reports like type and age of population, income, religion, education, occupation will help decide the needs of other consumers. This will help narrow down requirements for catering business. If the population is young then may be more wedding parties, bachelor parties, Halloween parties or if the population is older then more of formal parties in the gardens and vineyards.
Most of the businesses within the travel and tourism industry however are privately owned. Different to the public sector, private sector businesses are not owned or under controlled by the government; they are owned and resourced by private enterprises. The main aim for these types of businesses is to make a profit. These businesses can be small to large business; small businesses owned by one owner such as Newport guest house in Lincoln and larger businesses such as TUI Travel with many owners or shares. An example of this could be Virgin; a world-wide well known travel and tourism business which sells holidays and flights to customers.
| El Mawardy Jewelry: Expansion During a Recession Q1. What should the El Mawardy brothers do to narrow the list of potential countries they can expand to? Which factors should be important in their decision-making process? When considering the countries they can expand to, they need to evaluate several factors in each one of the places. The list can be very big, as there are many emergent economies who can be potential candidates, but they decided to only focus and make the research in France, England, Saudi Arabia and Qatar.