Tourism Essay

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Measuring Service Quality: A Reexamination and Extension Author(s): J. Joseph Cronin, Jr. and Steven A. Taylor Source: The Journal of Marketing, Vol. 56, No. 3 (Jul., 1992), pp. 55-68 Published by: American Marketing Association Stable URL: Accessed: 21/10/2008 12:08 Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printed page of such transmission. JSTOR is a not-for-profit organization founded in 1995 to build trusted digital archives for scholarship. We work with the scholarly community to preserve their work and the materials they rely upon, and to build a common research platform that promotes the discovery and use of these resources. For more information about JSTOR, please contact American Marketing Association is collaborating with JSTOR to digitize, preserve and extend access to The Journal of Marketing. J. Joseph Cronin, Jr. & Steven A. Taylor Service Measuring Quality: A Reexamination and Extension The authors investigate the conceptualization and measurement of service quality and the relationships between service quality, consumer satisfaction, and purchase intentions. A literature

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