In my task I am going to Explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectives and in order for me to get a distinction I will Evaluate and justify the use of an appropriate promotional mix with respect to my chosen business which is Coca Cola The marketing mix is four key areas that the marketer has control over, this is usually known as the four p’s which represents, product this entitles what the company sells, price this is the amount that the product is sold for, place this is the physical location that the product can be purchased from and finally promotion this is methods of communication that the company uses in order to promote their product. Many companies use the seven ps marketing mix this includes, process, people and
The value it provides for customers is the attractive deals they find while on the go. They can even compare a number of deals and then go for the best one. Customers in this case can always get discounts and benefits without having to check every retailer, restaurant, shops, etc. Another great value for customers is the chance to get personalized offers and services based on their account with
Chase Paymentech can also be credited as helping fuel the growth of ecommerce worldwide. I believe that when it comes to ethical principles Chase really has it down. In regards to customers Chase Paymentech wants to give its merchants the best methods to accept credit card payments from their customers with excellent pricing. They have come up with different programs for all types of business, ranging from small to large. The company helps these varying business with affordable pricing, tools to help grow and maintain their businesses.
The products are always available and are easy to find. The employees receive the best training in customer service skills. When a customer is looking for a certain product, they do not have to look far for a sales associate. There are several associates in each department to ensure that customers always receive help. The Market Segmentation for Kohl’s Family Cafe Geographic Segmentation City or metro size: The size of each café will vary as Kohl’s has more than 1,100
The responsiveness to consumer’s demand Tesco is always aware of what people need, what products they would like to purchase from the stores. For this, Tesco is using primary research methods like surveys, in which people can say what their demands are as well as the secondary research methods like use of gathered data. The use of ICT in the supply chain Tesco is well known for its use of ICT to distribute its products. Their big advantage is that many people are pleased with the company, because they are allowed to shop from wherever they want, as long as they have an access to the internet. Tesco's website allow people to search through the products, that customers can order through the Tesco Direct or go for it to the store.
Every time they market a product they advertise. It was also sales promotion because the campaign very flexible and for the mass. The customers felt comfortable in their social media and online on the dewocracy websites chatting. It was also direct marketing because it was used over the computer and people were creating mountain dew twitter accounts to vote for their favorite drink. Also making videos of testing things which goes to the customization part the customer was able to choose the drink that they thought was the best.
It has was a well enjoyed event with all the bells and whistles. So by looking at the relationship between brands Dodge Nitro and Chic-fil-A consumers Ms. Fournier theory is true, because consumers purchase brands and products that they are closely related with how it works everyway and everyday in there
Also online is convenient for some consumers to shop in the comfort of their own home. Consumer could go to the web site directly and purchase their brand of King’s syrup either in glass bottle with the new vibrant colors or plastic bottle with the easy squeeze handles. Also the potential buyer would come across deals when purchasing online. The marketing distribution channel will go under intensive distribution. By the product almost obsolete on the shelves this would be the time to do intensive distribution of having the product on every shelve where potential customers would buy the product.
Patriotism, pride, and a taste of joy bring a feeling of an American classic. Ballesteros 2 Ballesteros 2 Coca Cola also utilizes logos to push their products for everyone to buy. It helps their company rise economically in saying that not only Americans can be happy with a coca cola bottle in their hand but also the different races living here in America can feel they are a part of America too. Coca Cola is a symbol of happiness worldwide that bring joy and fun to one another and a sense of being an American. In my opinion, this ad is to show how in any special occasion a Coca Cola bottle can bring happiness, being with the ones you love, and quenches your thirst.
Heineken Beer Marketing Research Spring 2012 Group 1 [pic] Abstract In our research, we chose criteria based on our literature which is important to consumers, including: Packaging/design, taste, image of brand, price, calories, lifestyle of consumer, and social/economic factors. As a group, we researched these criteria, making connections with our points and the empirical evidence that was found. There are many factors and alter the consumers' perceptions of different beers and different brands, and often times each individual consumer's criteria is not weighted the same way as the next person. One thing is for certain though; Americans love to drink beer. Because of this phenomenon, Heineken wishes to reposition their flagship brand as a younger, trendier beer and capture more of the 21 to 30 year old beer-consuming market.