The details of that evaluation: STRENGTHS Dedication from management, employees, and suppliers 1. Company G’s dedication from management, employees, and suppliers to delivery high quality products and great customer service would be a core competency. A high credit rating coupled with a low debt:equity ratio 2. Company G is financially sound due to a low debt:equity ratio and high credit rating. Reduced costs thanks to efficient production 3.
Outsourcing is more practical for small and medium companies. To have good customer service, it is wise for Tanglewood to hire itself because their employees share the same values as the company. External or Internal Hiring To have a stable
Additionally, the company has a strong reputation in product development. Conclusion of the supplier information Considering the products PSC needs should be high quality and the supplier's production and lead-time should be high flexible to support PSC's make-to-order strategy. Avoiding possible risks are the critical issue. Multiple sourcing might minimize the purchasing risk, assurance of the source of supply and also enhanced buyer's negotiation leverage to get a better cost. According to our analysis of these case, Sure Tech and E-Drive are in better overall position.
Having at their side another company advertising and selling their products will provide the opportunity to expand their market. In addition, this decision will provide clear information to the shareholders of the company’s intentions to grow and of its economic stability within the market. On other hand, merging with another company will definitely attract more customers and will increase their sales. These strategies will help in the company’s position before the globalization and will minimize the risks when important financial decisions are
As we know increase in retention rate in the customer segment has a significant positive effect on the CLV. Narrowing the target market will allow HubSpot to develop the expertise and opportunity to expand cater to various needs of the target market. Also, continuing with the current approach of wider net will add on to difficulties of Customer service department which may lead to substandard service and higher Churn rates. Owner Ollies or Market Marys Selection among Owner Ollies and Market Marys has its pros and cons discussed in Appendix E. For Owner Ollies, first, the high no. of businesses and ease of selling, provides a great expansion opportunity for HobSpot.
It can also help us to win over new customers or even create customer loyalty from current customers. We currently have sufficient marketing strategies to increase loyalty and profitability of consumers. However, the organization can create more strategies to have long lasting success. According to "How to Develop Marketing Strategy" (2013), “A carefully planned marketing strategy provides continuous benefits to a company”
Increased Profit Opportunities Company S will also increase dealership motivation by providing additional profit opportunities. This includes providing the dealerships with marketing and advertising and sales promotions, as well as offering the dealerships credit terms on their product purchases. Through these opportunities, Company S will strengthen its relationship with the dealerships. Again, the disadvantage is through an increased cost to the company by means of advertising dollars and carrying credit terms. 3.
The economic benefits of high customer loyalty are measurable. When you consistently deliver superior value and win customer loyalty, market share, revenues and profitability all go up, and the cost of acquiring new customers goes down. A clear and structured new customer induction scheme will boost customer loyalty and retention, increase the frequency of purchase and raise the dollar value of each transaction and increase referrals. Customer induction schemes are a vital step in business growth as they deliver higher yielding customers and drive up profits by reducing the need to spend money attracting new customers. It is very much about long term retention marketing and is purely created through exemplary customer
The Company believes that sales of its innovative and differentiated products are enhanced by knowledgeable salespersons who can convey the value of the hardware and software integration and demonstrate the unique solutions that are available on its products. The Company further believes providing direct contact with its targeted customers is an effective way to demonstrate the advantages of its products over those of its competitors and providing a high-quality sales and after-sales support experience is critical to attracting new and retaining existing customers. To ensure a high-quality buying experience for its products in which service and education are emphasized, the Company continues to build and improve its distribution capabilities by expanding the number of its own retail stores worldwide. The Company’s retail stores are typically located at high-traffic locations in quality shopping malls and urban shopping districts. By operating its own stores and locating them in desirable high-traffic locations the Company is better positioned to ensure a high quality customer buying experience and attract new customers.
This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets, governments and society. Roberts (1988), defines innovation as the successful implementations and exploitation of a new idea or invention . Innovation is the main idea in shaping corporate life and helping companies to adopt various strategic options. It helps to reduce total cost of production, increase income avenues, and maintain efficient operating systems. Innovative businesses also benefit the economy: delivering added value; high quality jobs; successful business; better products and services for customers; and new, more environmentally friendly, processes.