Tommy Hilfiger Case Study

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Tommy Hilfiger promotion and branding Promotion and branding strategies are hard to separate for Tommy, and they mainly focus on advertisements for promotion. There are mainly two parts for the strategies. One is the mass media advertisement, and the other is the use of social media. Mass media advertisement Mass media, which is also called traditional media, always includes radio, print, television and newspaper. Tommy’s mass advertisements are famous for the unique and specialty. Just as mentioned in the case, tommy’s ads on NEW YORK Times Square didn’t have anything about the clothes, but the Hilfiger’s face, the logo and some words saying that Hilfiger was one of the most popular designers at that time. I will mainly focus on the TV advertisement and print advertisement in this case study. TV In tommy’s TV commercial, there is always a theme, which makes us feel that we are not seeing a commercial but rather a movie. Also, the TV commercials can express us a positive attitude towards life. People will feel powerful after seeing their TV commercials.…show more content…
This season includes the “Tommy Hilfiger” brand’s first digital webisode. The Hilfigers advertising campaigns have been at the cornerstone of Tommy’s marketing strategy, leading the global creative vision for the brand. For Spring 2013, they are supporting the campaign in the markets around the world with a webisode that uniquely celebrates the brand’s classic, American, cool heritage and long history of infusing an unexpected twist to preppy tradition. The Hilfiger’s campaign resonates globally now more than
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