Tobacco Target Youth

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<BR>Tobacco Ads Target Youth <br> <br> Everyday 3,000 children start smoking, most them between the <br>ages of 10 and 18. These kids account for 90 percent of all new <br>smokers. In fact, 90 percent of all adult smokers said that they first <br>lit up as teenagers (Roberts). These statistics clearly show that <br>young people are the prime target in the tobacco wars. The cigarette <br>manufacturers may deny it, but advertising and promotion play a vital <br>part in making these facts a reality (Roberts). <br> <br> The kings of these media ploys are Marlboro and Camel. <br>Marlboro uses a fictional western character called The Marlboro Man, <br>while Camel uses Joe Camel, a high-rolling,…show more content…
These are all the things a young person, between <br>childhood and adolescence, needs and desires. This type of <br>advertising, on top of peer pressure, is the mystery behind the <br>rise in adolescent smoking. <br> <br> How do we stop the future of America from smoking? Here are <br>three things that the experts recommend. Try to convince your children <br>that smoking is not cool. Talk to your kids at a young age about the <br>dangers of smoking. Identify family members who smoke and ask them to <br>stop (Thomas). Children are the most valuable commodity we are given <br>in life. Let's try to educate them while they're young to be <br>independent thinkers and to not be swayed by the tobacco companies who <br>are trying to take advantage of their mind and body. <br> <br>--- <br>Works Cited <br> <br>"Bill Clinton vs. Joe Camel." U.S. News & World Report. 2 Sep. 1996: <br>12. Infotrac. Online. 27 Oct. 1996. <br> <br>"Selling Tobacco to Kids." America. 17 Feb. 1996: 3. Infotrac. Online. <br>27 Oct. 1996. <br> <br>Roberts, Steven. " Teens on tobacco; kids smoke for reasons all their <br>own." U.S. News & World Report. 18 Apr. 1996: 38. Infotrac. Online.
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