To Buy or Not to Buy Essay

4344 WordsMay 28, 201318 Pages
This article was downloaded by: [Brought to you by Unisa Library] On: 08 August 2012, At: 11:04 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Journal of Current Issues & Research in Advertising Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/ujci20 To Buy or Not to Buy: Determinants of Socially Responsible Consumer Behavior and Consumer Reactions to Cause-Related and Boycotting Ads Hye-Jin Paek Ph.D. a b c d a c & Michelle R. Nelson Ph.D. b d Department of Advertising, PR, & Retailing, Michigan State University, USA Department of Advertising, University of Illinois, Urbana-Champaign, USA University of Wisconsin-Madison, USA University of Illinois, Urbana-Champaign, USA Version of record first published: 07 May 2012 To cite this article: Hye-Jin Paek Ph.D. & Michelle R. Nelson Ph.D. (2009): To Buy or Not to Buy: Determinants of Socially Responsible Consumer Behavior and Consumer Reactions to Cause-Related and Boycotting Ads, Journal of Current Issues & Research in Advertising, 31:2, 75-90 To link to this article: http://dx.doi.org/10.1080/10641734.2009.10505267 PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.tandfonline.com/page/terms-and-conditions This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae, and drug doses should be independently

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