If the population is young then may be more wedding parties, bachelor parties, Halloween parties or if the population is older then more of formal parties in the gardens and vineyards. KFF currently serves to upscale, gay and lesbians, high income individuals in the retailing business. So the customers already have an image of Kudler Fine Foods in mind. So it can leverage on this image and differentiate itself from
Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes. Over time, the organization will increase profitability if these events are positive and properly promoted. This is best done when attempting to increase the customer’s value chain. Catering and the Local Growers Both the catering service and direct buying from local growers will potentially increase profit for Kudler Fine Foods. Making good use of real estate (using the in store kitchen for catering cooking) and improving efficiency/lowering cost (agile inventory system) gives the organization a competitive advantage in the gourmet food industry.
In conclusion, Kudler Fine Foods needs an effective management team to operate successfully at their best ability by allowing them to implement their knowledge and skills to improve productivity around the business. Improving the website will definately allow the business to improve service therefore will atract more clients to increase revenue. Fixing this issue will improve many other areas of the business and become a better
Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
ENTR 510 Week 3, You Decide 9/21/2014 Guerilla Marketing Proposal Blue Note Café Mr. Winder in response to your request for a marketing proposal for your restaurant, I first took a few steps to ensure I am giving you a wise analysis to your concern. I stopped by to see the location and atmosphere surrounding your establishment and I found that there is great potential at the Blue Note Café. I think the food is great and I definitely enjoyed the live entertainment. It was a great experience and I would recommend your restaurant to many of my friends. However, I see several key opportunities available to you and your establishment.
Introducing a new innovative product to the field will bring loyal customers who trust and appreciate Samsung’s customer service. The differentiation strategy for the Solar Recharging Tray Samsung must do the same for the additional target consumers. This is done through Internet, advertisement, and store presence. Two major benefits of the company brand recognition are Samsung has a store within Best Buy along with an established website, Samsung.com. These differentiations help move the Solar Recharging Tray into the customer’s view and past the competitors (Kokemuller, 2014).
Structure matrix: since they have many products to develop. can organize functionally or along product lines successfully. More incentives for outstanding employees: Send the employee a recognition memo from the Manager's Resource Center Send out a "Great Achievement E-mail Award" to the entire company acknowledging one outstanding employee. With a little money incentives like restaurant coupon, gift card, dining with CEO or something like that Culture:Change the culture slowly. ii) Evaluate alternatives based on their strengths and weaknesses in relation to attaining to the goals of the organization and general fit/compatibility with other aspects of the organization (i.e., strategy, culture,
Job duties: Organize a successful catering program and attract new customers and clients. Manage costs and run program as if it is its own business. Grow menu to include the changing needs of our
The innovation strategy best aligns with Kudler’s vision in creating a competitive advantage over other gourmet food stores. From a BTM perspective the chosen strategy will allow the company to expand its catering business, introduce marketing tactics, open new locations, reduce inventory turnover, and create customer
This prompted Monty Moran, co-CEO, to develop the “restaurateur program” which gives employees the ability to advance quickly through the ranks of the company. Chipotle can utilize this strength by ensuring that their employees remain happy working for the company, who will promote a higher standard of customer satisfaction resulting in customer loyalty and limiting these customers from spending money with the