The company was founded in the year 1986 by a man named Timothy Eaton. It had every thing from clothing to farming equipment. Overtime Timothy Eaton started to expand the Eaton centre and build more shopping centres. “Eaton's partnered with development companies throughout the 1970s and 1980s to develop downtown shopping malls in cities across Canada. Each mall contained an Eaton's store, or was in close proximity to an Eaton's store, and typically the mall itself carried the "Eaton Centre" name.” Eaton centre became Canada's dominate retailer, and its founder Timothy Eaton was one of the most well known people of time.
Beatrice Foods had taken over the company after Rudolph’s death in 1973. He had successfully expanded Krispy Kreme to more than 100 locations. However, the decisions that he made to introduce other products, cut costs by changing the appearance of the stores and substituting cheaper ingredients had caused the business to drop. In 1998, Scott Livengood had became CEO and as a chairman of Krispy Kreme. He is the person that took the company into initial public offering (IPO) in April 2000 and made it the largest IPO during that time.
Cohon went on to build a network of 640 restaurants, making McDonald’s in Canada more lucrative than any of the other McDonald’s outside the USA. The key to the international success of McDonald’s has been the use of franchising. By franchising to local people, the delivery and interpretation of what might be seen as US brand culture are automatically translated by the local people in terms of both product and service. McDonald’s now has over 20,000 restaurants in over 100 countries, and around 80 per cent are franchises. Globalisation versus internationalisation Globalisation involves developing marketing strategies as though the world is a single entity, marketing standardised products in the same way everywhere.
Dunkin Donuts Profile Products Dunkin' Donuts is the world's leading baked goods and coffee chain, serving more than 3 million customers per day. Dunkin' Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches and other baked goods. Strategic position in the market place • #1 in iced regular/decaf/flavored coffee* • #1 in hot regular/decaf/flavored coffee* • #1 in donut category* • #1 in bagel and muffin category* • #2 in breakfast sandwich servings* • #1 in customer loyalty in the coffee category since 2007, according to Brand Keys * CREST data year ending December 2012 Strategic plan In January, Dunkin’ Donuts began recruiting multi-unit operators for Los Angeles, Riverside, San Diego, San Bernardino, Ventura and Orange counties, with a long-term goal of having more than 15,000 Dunkin’ Donut restaurants in the United States. In addition to traditional restaurants, the company is actively identifying franchisees to open a wide range of non-traditional venues including colleges, universities, casinos, military bases, supermarkets, airports and travel centers. Philosophy To be recognized as a company that responsibly serves our guests, franchisees, employees, communities, business partners, and the interests of our planet.
INTRODUCTION Calveta Dining Services is foundered in 1972 which operating nearly 1,000 senior living facilities (SLFs) dining services in the United States. Calveta is operated all aspects of resident dining facilities such as menu development, meal preparation and service, and implementation of special programs. Although Calveta is facing three strong competitors, it is able to stand quarter of the market place. Calveta is emphasizing on the quality food and improving the services by making continuous innovations from time to time. After the founder, Antonio Calveta retired in year 2007 after he gave himself to the company for 35 years; he named his eldest son, Frank Calveta to be the president of the company.
Canada famous companies: Tim Hortons Tim hortons is a Canadians multinational resturant mostyly known for its coffe and doughnuts. Its also canadas largest food service with over 3000 stores nationwide. Tim Hortons franchises spread rapidly and eventually overtook Mc donalds as Canada's largest food service operator. The company opened twice as many Canadian outlets as McDonald's. Blackberry / RIM The BlackBerry is a line of wireless handheld devices and services designed by Blackberry but formerly known as Research in motion.
In spite of a bad strategy, the brand was in a bad way. However, the main franchise purchased Krispy Kreme brand for saving and restoring it (Allen, Albala & Nestle 2007). In the 90’s, Krispy Kreme commenced a rapid expansion outside the south-eastern part of the United State, particularly around New York City (1996) and in the state of California (1999). In December 2001, Krispy Kreme extended its area in the North of America and opened several franchises in Canada. Since 2003 in Sydney, Krispy Kreme has launched a high number of store all around the world: United Kingdom, Saudi Arabia, South Korea, Japan, Mexico, Puerto Rico, etc (KrispyKreme 2009b).
Ruby Tuesday is located internationally in Canada, Chile, Egypt, Guam, Honduras, Hong Kong, Iceland, India, Kuwait, Romania, Saudi Arabia, The United Arab Emirates, Trinidad, and the United Kingdom with the highest overseas concentration in Chile and India. Their menu includes a combination of American and ethnic foods which include burgers, steak, ribs, seafood, fajitas, pastas, a variety of appetizers, and its famous salad bar. (Ruby Tuesday Inc., 2013) During its conception the brand vision was a restaurant where quality food and beverages were sold by passionate people taking pride in the services and products they were offering. (Ruby Tuesday Inc., 2013) While this held true for some years in 2009 the company decided to expand including adding Lime Fresh Mexican Grill and Marlin & Rays, and Wok Hay restaurants to its portfolio while simultaneously up-marketing the parent brand. The up-market included removing the imitation Tiffany lamps and bric-a-brac décor of your neighborhood casual restaurant it was known for to a pricier and fancier menu and more upscale décor.
Darden’s direct competitors in the full-service restaurant industry include Brinker International Inc. who owns, operates, or franchises 1,689 restaurants including Chili’s Grill & Bar, On The Border Mexican Grill & Cantina, and Maggiano’s Little Italy. DineEquity, Inc., another strong competitor, operates 3,400 restaurants under the names Applebee’s Neighborhood Grill and Bar and International House of Pancakes. YahooFinance ranked Darden as third strongest leader in market capitalization in the restaurant industry, with