I focused about affordable, high quality, beauty and grooming product for men and women. 3. Is Mary Kay a global brand? Why or why not? I think Mary Kay is a global brand because the productions are manufactured in different countries such as; Dallas and Texas in USA, Also Hangzhou in China.
SWOT Analysis Strengths The internal assessment of an organization begins by identifying the company’s strengths. A company has a competitive advantage over rivals when it is able to implement value-creating strategies using its own resources, capabilities, and core competencies. Ralph Lauren has successfully aligned their core competencies in order to meet demands from their customers and maintain a sustainable competitive advantage over competitors. Distinct Image and High Brand Recognition: Ralph Lauren is one of the most recognized brands in the world due to its premium product lines. With such recognition, Ralph Lauren has been able to expand its product offerings from not only men and women’s apparel, but also into jewelry, fragrances, and home furnishings.
But the REVLON advertisement clearly conveys why their make- up collection is best. In this ad the diction used appeals to more females. The advertiser used celebrity endorsement to persuade one to purchase their product. Susan Sarandon is a well-known actress. The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON.
They want to be a best fashion shop in the world, and for this they need to be come with new ideas. * Meeting customer needs – Primark sells all products that customer wants in fashionable and they sells all age people cloths. * Identifying new needs - Primark also bring new ideas on sales and their offers in cloths. Also they are just focusing on customer and not just brand Strength – being popular and most people like to buy from there and its cheep, also selling good quality products. Qualitative and high fashion items for a low price.
Impact 4/5 ……………………………………………………….……..8 2.2.4 Technological Factor. Impact 4/5 ……………………………………………………….…….8 2. 3 Five Force Analysis…………………………………………………………………….….……..8 2.3.1: Analysis of Five Force Analysis ………………………………………………………………10 2.4: Critical Success Factors …………………………………………………………………………11 2.5 Opportunities and Threats ……………………………………………………………………….14 2.6: Summary of task A………………………………………………………………………………14 3. Task B………………………………………………………………………………………………16 3.1 Value Chain……………………………………………………………………………………….16 3.2 Value Network…………………………………………………………………………………….19 3.3: Starbucks competitive advantage: threshold/unique resource and competencies………20 3.3.1: Financial resources ………………………………………………………………………….20 3.3.2: Financial competencies………………………………………………………………………22 3.3.3 Physical (Infrastructural resources)………………………………………………………….22 3.3.4: Physical infrastructure capabilities………………………………………………………….24 3.3.5: intangible resources …………………………………………………………………………25 3.3.6: Intangible resource capabilities…………………………………………………..………...25 3.3.7: Threshold and Unique resources and competencies …………………………………..25 3.3.8: Competitive advantage
Hair and Beauty Salon Business Plan Trend Setters Hair Studio Executive Summary Trend Setters is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Our Mission: To supply services and products that enhance our clients' physical appearance and mental relaxation. Mission Cranium Filament Reductions' mission is to provide reasonably priced, convenient hair styling. We exist to attract and maintain customers.
It successfully increased sales but expenses increased significantly as well. Finally at 1984, Avon decided to sell Tiffany & Co. Tiffany management purchased the company from Avon with leverage buy out which make the ownership as below: • Management : 20% • Investcorp : 49% • GECC : 25.7% As the business growth, Tiffany need for fund to support its cash flow. Therefore in 1987 management offer Tiffany IPO at $15/share. In 1989, Mitsukoshi purchased 1.5 million shares. In 1993 Tiffany ownership was as below: • Mitsukoshi : 14% • Next top three institutional investor owned : 29% • Management : 4.9% • Public owned remainder shares.
There is considerable status attached to winning an Award. The high profile promotion of an Award winner, together with the opportunity to use the Award logo, confirms the organization’s position as one of the most successful in the United Kingdom. Patron of British Quality Foundation HRH the Princess Royal said about this award: “There is no doubt that applying for the UK Excellence award is a challenge but when things are not easy, you need to do the basics really well. The Excellence Model helps you to look at what you do, how you do it
The main source behind the turnaround and continued success of the hotel starts with business and talent requirements of the hotel. This is all centered on the hotels mission. “To provide the finest personal service and facilities to our guests who will always enjoy a warm, relaxed yet refined ambience.” In Mark’s view this can only be carried out by employees, who need to be satisfied and engaged in their work. The three goals of the organization are financial results, customer satisfaction and employee satisfaction. The success of the hotel depended upon these three things working in perfect harmony together.
MARKETING SPOTLIGHT- NIKE Discussion Questions 1. What have been the key success factors for Nike? Signing up successful celebrities who people admire and strive to emulate Being the market leaders in designing sports equipment and accessories Understanding the market and consumer expectations in new markets helping in delivering exactly what they need. Sponsoring leading teams across various sports, youth leagues and academies. 2.