Tiffany & Co Marketing Essay

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TIFFANY & CO. 1.0 Executive Summary 1 1.1 Objectives 1 1.2 Vision and Mission 1 2.0 Company Summary 2 2.1 Background 2 2.2 Company Locations and Facilities 3 3.0 Products and Services 3 3.1 Products Description 3 3.2 Competitive Comparison 4 3.3 Supply and Demand Details 5 3.4 Technology Needs 6 4.0 Market Analysis 6 4.1 Target Market 6 4.1.1 Target Market Segment Strategy 6 4.1.2 Market Needs 7 4.1.3 Market Trends 7 4.1.4 Market Growth 8 4.2 Industry Analysis 8 4.2.1 Industry Participants/Key Players 8 4.2.2 Main Competitors/Competitive Analysis 9 5.0 Strategy and Implementation Summary 10 5.1 Marketing Strategy 10 5.2 Pricing Strategy 10 5.3 Promotion Strategy 10 5.4 Distribution Patterns 11 5.5 Marketing Programs 11 5.6 Sales Strategy 12 5.7 Sales Forecast 13 5.8 Sales Programs 13 6.0 Web Plan Summary 14 6.1 Website Marketing Strategy 14 6.2 Development Requirements 14 7.0 Conclusion 15 8.0 List of reference 16 1.0 Executive Summary 1.1 Objectives Tiffany & Co. comprehends that our business activities influence the earth, its communities and resources. We will lead our industry constantly by carry on our business ethically and preserving our standards for quality, design and sustainability. We strive to protect the stockholders’ interest through responsible business decisions which reflect the incorruptness of the brand. And to improve the environmental performance of Tiffany & Co for our supply chain and jewelry industry. 1.2 Vision and Mission The mission of Tiffany & Co is to be the world’s most respected jewelry and to bring beauty into lives of customers. To be recognized as successful manufacturer and marketer of the high quality jewelry products. Successfully achieved overall mission is defined in terms of particular items, services

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