Tiffany & Co Internal Analysis

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Company Background and Business Scope Tiffany & Co. is a holding company that operates through its subsidiary companies. The Company's principal subsidiary, Tiffany and Company, is a jeweller and specialty retailer, whose merchandise offerings include an extensive selection of jewellery, as well as timepieces, sterling silverware, china, crystal, stationery, fragrances and accessories. Through Tiffany and Company and other subsidiaries, the Company is engaged in product design, manufacturing and retailing activities (Tiffany & Co., 2008). Tiffany & Co. was founded in 1837 when Charles Lewis Tiffany opened a store in downtown Manhattan. It has since become a landmark on Fifth Avenue as well as an international symbol of design, with customers that ranged from President Abraham Lincoln to Princess Diana (Tiffany & Co., 2008). Tiffany & Co.’s tarnished image with affluent shoppers resulted in the expansion of the company into Europe, with its first store in London in 1986. The company went public in 1987 and today, more than 150 Tiffany & Co. stores and boutiques serve customers in the U.S. and the international markets (Tiffany & Co., 2008). When President Michael Kowalski became CEO, Tiffany & Co. opened its first online store in 1999 and in that same year, Tiffany paid $72 million for a 14.6 percent stake in its diamond supplier, Aber Diamond Corporation. Nowadays, Tiffany & Co. has recorded sales up to $2.65 billion and net profit of $253.9 million at the end of the year 2007 (Datamonitor, 2007). With more than 9,000 employees worldwide, continuous development, and strategic moves, Tiffany & Co. has only strengthened its position in the market, landing on The New York Times' list of the "100 Most Powerful Brands in the World." (Tiffany & Co., 2008). As a sumptuous emporium of classic jewellery designs and fine tabletop collections, part of Tiffany & Co.’s

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