The Use Of Sex In Advertisements And In Brave New World

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The Use of Sex in Advertisements and in Brave New World Sex is what you should do with someone that you love. It should be desire from within your soul. Sex should be a private moment between couples. But today sex is used in a very wrong way. Today sex is used in television commercials and in the novel Brave New World. Today sex is used in a wrong way in TV commercials, for TV commercials are a media vehicle in which sex is used to sell or promote products and services. Sex is also promoted in the novel Brave New World, because Sex has become a social activity. Television commercials are a media vehicle in which sex is used to sell or promote products and services. Sexuality is considered one of the most powerful tools of marketing and particularly advertising. The use sexual outcome by advertisers is a reason for the use of brands and the ability of sexual information to influence brand perceptions. Sexual information in mediated promotional messages, has maintained a presence since advertising's beginning. Sex in advertising has been the motivation for increased consumer interest and sales. In contemporary mainstream consumer advertising on magazines, network and cable television, sex is present in promotional messages for a wide range of branded goods. Ads feature provocative images of well-defined men and women in revealing outfits and postures selling clothing, alcohol, beauty products, and fragrances. Advertisers such as Calvin Klein, Victoria's Secret, and Pepsi use these images to cultivate a ubiquitous sex-tinged media presence. Also, sexual information is used to promote mainstream products not traditionally associated with sex. Sex has become a social activity rather than a means of reproduction, and is encouraged to be practiced since childhood. Sex is a primary source of happiness. The Brave New World makes promiscuity a virtue: you have sex

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