The Trust Factor Essay

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The Trust Factor 7 Strategies To Convert Your Online Visitors Into Lifetime Customers ___________ Garrett Pierson & Scott Brandley The Trust Factor First published in 2011 by Outstanding Ventures. Copyright © 2011 by Garrett Paul Pierson and David Scott Brandley. All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise) without written permission from the authors. Limit of Liability/Disclaimer of Warranty: While the publisher and authors of this book have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this work with specific disclaimer of all warranties, including, without limitation, warranties of success for a particular purpose. The advice and strategies contained herein may not be suitable for your situation. Neither the publisher nor the authors shall be liable for any loss of profit or any other commercial damages. The publisher and authors are not engaged in rendering legal, accounting, medical, or other professional services. ISBN-13: 978-1-4566-0593-3 Published in eBook format by Contents Chapter 1 Thinking Big Chapter 2 Perception is Reality Chapter 3 The Art of Transparency Chapter 4 Who Are You - Really? Chapter 5 Private Parts Chapter 6 Security is King Chapter 7 We ‘Guarantee’ You’ll Love This Chapter Chapter 8 The Power of Social Proof Chapter 9 Bonus Strategy – The Relationship Chapter 10 The Three C’s What’s Your Score? About The Authors Chapter 1 Thinking Big Do you remember your very first business idea? I remember mine. It all started at my grandpa’s kitchen table one lazy summer day. My Uncle Luke and I were young, scrawny 14 year-olds with nothing but free time and big

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