The Sundale Club Case Analysis

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The Sundale Club Case Analysis Problems The Sundale Club has been established for many years and it is the largest athletic/social club in the city (Brown, 2011, p.253). Sundale was once a prestigious establishment, who once had a waiting list for those wishing to join, however fortunes have since changed and the list is now exhausted and memberships are declining (Brown, 2011, p.253). To address the failing fortunes of the club, Bob Watts, the company director, is considering a membership drive to boost numbers to increase revenue (Brown, 2011, p. 253). Macro Quite simply, Sundale is declining in membership subscription which obviously limits their revenue. The waiting list has now been exhausted and there are no immediate plans to address the shortfall, other than Bob’s consideration of a membership drive; the prestige of being a member seems to be a thing of the past. There seems to be distinct lack of human resource presence at Sundale which is evident in the hiring of Chuck Johnson, as he is a friend of Ted Ellis, the Athletic Director (Brown, 2011, p.253). Furthermore the manner in which Pat Franklin was fired reinforces the need for HR presence and highlights a void (Brown, 2011, p.254). Lastly, there is a lack of firm leadership as Bob Watts, the director, is soon to be retiring and is unwilling to rock the boat. Moreover, Pat Franklin allows Alice to miss eight hours of work to pursue her modeling duties (Brown, 2011. P254). Micro The consequences of Chuck’s appointment and friendship with Ted have facilitated a communication barrier between Ted and Frank Havens who is Ted direct report. Frank felt uneasy about reporting the member complaints and the inappropriate behavior of Chuck to Ted, which only prolonged the solving of the problem. Furthermore, the line of communication is damage between Frank and his staff, as he was unaware
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