NASCAR has such a huge fan base you could market almost anything and find people that it would apply to but some companies target market might match better to who watches NASCAR. So out of NASCAR’s 75 million fans 60 percent of those are male and of course the other 40 percent is females. 32 percent are between the ages 18-34, 43 percent are 35-44, and the other 43 percent are 45 or older. 42 percent of NASCAR’s fan base makes 50,000 dollars or more every year, which happens to be more affluent than the US population. The complete income distribution is 29 percent make 30-50,000 dollars, 22 percent make 50-75,000 dollars, 12 percent make 75-100,000 dollars, and 8 percent make over 100,000 dollars every year.
Secretly placing a GPS on a car or monitoring a mans movement for long periods of time constitutes a government “search”, and therefore the mans constitutional rights were violated. They were also trying to determine whether movement in a private vehicle on city streets is "public" in nature. This just seems like they are trying to find justification in what they are doing and trying to make it seem like it is not an invasion of privacy. http://www.cnn.com/2012/01/23/justice/scotus-gps-tracking 8. An Erie, Pennsylvania, public indecency ordinance prohibited knowingly or intentionally appearing in public in a “state of nudity.” Pap’s, the owners of Kandyland, an Erie establishment featuring
Industry sales of children and juvenile books for 2009 were $3.2 billion (AAP, 2009). Since the staff and employees are X and Y’ers with young families, adding these titles to the product portfolio is a sound strategic move. The demographics give CanGo insight into the most popular titles and the capital expenditure for additional space is addressed by the ASRS systems. While hardcopy book sales declined in 2009, sales of e-books increased. In fact there are 500,000 book titles available for electronic readers and according to the AAP e-book sales increased by 176% in 2009 and Audio book sales totaled $192 million (AAP, 2009) making the addition of e-books and Audio books to their portfolio a logical strategic move.
For these reasons, it is necessary to analyze the competitive advantage of the different options presented. • Strengths and Opportunities: The project evaluation should consider a SWOT analysis of each potential application, which allows identifying the strengths, opportunities, threats and weaknesses. This way, it is possible to choose the best option, which maximized the firm’s strengths and opportunities, while mitigating its threats and weaknesses. • Barrier to Entry: Also it is necessary to analyze the cost of enter to the industry. • Economic Benefit: What will be the earnings associated to the project.. • Customer Preferences Bernstein should recommend to the board the
Profit maximisation is assumed to be the objective of a firm, however there are other objectives that firms have, these include: revenue maximisation and sales maximisation. A firm aiming to maximise profit will aim to operate at output level Q, where Marginal Revenue (MR) is equal to Marginal Cost (MC). A process that companies undergo to determine the best output and price levels in order to maximize its return. The company will usually adjust influential factors such as production costs, sale prices, and output levels as a way of reaching its profit goal. There are two main profit maximization methods used, and they are Marginal Cost-Marginal Revenue Method and Total Cost-Total Revenue Method.
There is difficulty in determining forecast turning points that are, from increasing to decreasing sales. Opportunities and suggestions The opportunities that Kudler has in terms of technology include improved loyalty and profitability of customers, which results from various marketing strategies. Another opportunity for Kudler involves customer purchase behavior patterns. These patterns are recognized through the current system and would help Kudler refine its processes and offerings to best satisfy its valued customers. It is vital for Kudler to continue reviewing and improving its information system to ensure its appropriateness to the changing characteristics and needs of its customers.
By fully managing the organization and their effectiveness and efficiency Kundlers can obtain the overall business intelligences goal of the mission. The marketing strategy should look at and use a competitive intelligence to accomplish these goals. The strategies of understating and knowing productive organization can give the upper hand with knowing the competitors market. Also by viewing the competitor’s sites, stores, and marketing strategies Kundlers can achieve the mission they set for their own business to excel past the competition. Analysis within a business should serve as a vital function.
“Competitive Intelligence is the ethical gathering and analysis of competitor and market information from open sources. This analysis is used by organizations to make better strategic decisions.” (Cipher, 2012). Competitive intelligence and analysis is important because it provides a method that Kudler Fine Foods can use to assess and evaluate the marketing tactics that are successful for their competitors. By employing competitive intelligence Kudler Fine Foods can gather information concerning their competitors marketing strategies and then use that information for their own advantage by incorporating certain strategies that will fit into their marketing plan. Competitive intelligence will also allow Kudler Fine Foods to gain knowledge concerning certain trends, such as legal, environmental, industry, international, regulatory, and economic, which they can use to further develop successful marketing strategies and
They would do this through marketing research. This paper will show why marketing research is so important to the development of Kudler Fine Foods, where the company could better themselves by doing additional research and by using competitive intelligence. Importance of Research
In conclusion, marketing research is an essential part of Kudler Fine Foods’ ongoing success. Research aids in the development of marketing strategies and tactics. Part of the marketing research is to conduct competitive marketing intelligence so that the big picture can be compiled and analyzed. When all the data is collected and presented in a logical manner intelligent decision can be made. Intelligent decisions save Kudler money and