Throughout history, mainstream media has focused on the advertising of the female’s body. The outbreak in men’s fashion has been on the up-rise and this contradicts the point that Bordo is trying to make. She thinks that men are not supposed to have any idea on fashion or even care about what people where to think if they saw them. This is proved to be not true for some men but where is it safe for us to draw the line on male’s masculinity. Reading Bordo’s essay helps us to construct the boundaries in which we would consider male advertising as feminine or masculine.
Buldini’s article appears to be targeted at audiences of any age group or gender who view reality television negatively. It seems that his aim is to point out the good things about this popular trend in entertainment. He begins his article by using counterpoints, quoting and challenging an opinion contrary to his own. “Is it really damaging to TV and the youth in general? On the contrary, reality TV serves many beneficial purposes to not only the public, but amazingly also the TV industry,” he states.
But in such an age of connectivity, these advertisements are becoming white noise, causing companies and their advertisers to muster up new strategies to stand out, take hold of consumers, create loyal customers, and eventually profit. Companies pull out every trick in the bag—ranging from bargains to celebrity testimonials—in order to sell a product; however, seldom have been as successful and profitable as using sex and promiscuity. One company notorious for their “sex-sells” campaigns is clothing giant Abercrombie and Fitch, one of the few companies built entirely off of sex appeal and a certain “look.” Through their clothing advertisements and in-store poster displays, Abercrombie and Fitch exploits teenage sexuality and promotes promiscuity—through their use of sexual images—in order to sell their “lifestyle” and market the Abercrombie and Fitch brand. Abercrombie and Fitch’s exploitation of teenage sexuality promotes dangerous and promiscuous activities; thus, Abercrombie and Fitch should not be allowed to continue to advertise by using these infelicitous, immoral tactics. At a first glance, an Abercrombie
Shape magazine provides women with the latest information about diet, fitness, healthy living, and beauty products. Done successfully in the advertisement for Hydroxycut, “America’s number one selling weight loss supplement.” The company conveys a message about the products high selling rate that immediately strikes the interest of its target audience, women of any age that are not satisfied with their weight. This is not only for woman, but men who are having the same problem as well. Men have become more obsessed with their looks just women when it comes to their looks. In “Male Body Image in America,” Luciano argues that men are becoming more feminine because of their looks “We are clearly witnessing the evolution of an obsession with body image, especially among middle class me, and a corresponding male appropriation of, in the words of feminist.” She argues that men are not men, because they are starting to care more about their looks just as women do With that in mind, what would women find appealing or even worth buying in a advertisement for weight-loss?
Already there he may provoke or even offend some people, also with the statement that women likes commercials that are more romantic than sexual. He can easily offend someone by that. He comes with facts about how Unilever produced the commercial. They took a lot of men, and studied their behavior and then split them into different groups. There were the groups of “The predator, the Natural Talent, the Marriage-Material guy, Always the Friend, the Insecure Novice and the Enthusiastic Novice” the people who would use Axe when it came out on the market.
Explain how the message is related to diversity, who is different and from whom are they different? The Axe Effect http://www.youtube.com/watch?v=I9tWZB7OUSU Sex - almost the most powerful tool used in today’s media to sell sell sell. Also, sex is the principle feature in the Axe Effect - Billions TV commercial for men’s deodorant. This short clip, exaggerates billions’ of women’s attraction towards a man. In less than a minute, the ‘Axe Effect’ teaches its male market the compulsive attraction women will have towards them, when using their product.
If someone turned on the radio right at this moment they would hear an abundance of swear words, references to sex, stanzas exclaiming how much they love a certain drug, a verse about how someone dodged a bullet, in a literal sense, or lyrics objectifying women. Inappropriate allusions in songs are negatively changing our youth and ultimately our country as a whole. Society believes that violent music and other violent media outlets are the reason big massacres occur in America. For example, Pat Stack pointed out an instance after the Columbine shooting where “some right wing American shock-jock being interviewed as to why the massacre had happened. The music of Marilyn Manson, video nasties, and lack of parental control were all cited.” Two of those three reasons fall into the category of music violence and prove that derogatory words and phrases changes the youth negatively.
For many, his material is judged as what some feminists would define as a “form of violence against women”, whose representations “eroticize male domination”, (Robin Ann Sheets, “Pornography, Fairytales and Feminism” 635), but for many readers of Sade’s work, once they see through the ‘smut’ and the erotica, there is often found by the reader an underlying message which is sometimes seen as radical, or one which was not elaborated further until many years later. These messages within his literature raise the question as to whether or not Sade was a “moral pornographer”, (Angela Carter, The Sadeian Woman 19). In her book, Angela Carter defines a moral pornographer as one who “uses pornographic material as part of the acceptance of the logic of a world of absolute sexual licence for all genders, and projects a model of the way such a world might work”, (19). When one reads Philosophy in the Boudoir, and applies this definition it can be seen that Sade as a moral pornographer campaigns for “absolute sexual licence” for all genders and it is in the illuminating of this campaign that Sade further argues for the interrelationship between sexual and political freedom. In turn this argument is seen to validate Sade’s call for a Utopian type republic where all men and women are free both sexually and socially.
This Axe ad is controversial because it places a negative implication on women and the acts of men as sexual beings. Axe sexual ads often feature scantily clad, conventionally beautiful women .Axe used their male-only brand and all its advertising campaigns showed insecure young men overly shy or over the top and silly to compensate getting attractive women by spraying themselves with Axe deodorants who are seduced by men using Axe products. One of their newer products, a body spray called Dark Temptation, is featured in a commercial where the man using the body spray turned into a chocolate man. Throughout the commercial there are women biting his butt, licking his neck, inadequately clothed; clawing at windows to get to him. Many other commercials feature women that can't resist a man wearing an axe product.
In The passage ‘’The Stranger’’ (referring to the television as a he) the author writes ‘’He talked freely (much too freely!) about sex. His comments were sometimes blatant, sometimes suggestive, and generally embarrassing…’’ This leads kids to engage in sexual activity at a very early age. Parents must make sure they do what they can to keep their children from viewing inappropriate material on the internet and television. The second challenge that parents must overcome is the temptation of drugs and alcohol.