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The Starbucks Experience Essay

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Below is an essay on "The Starbucks Experience" from Anti Essays, your source for research papers, essays, and term paper examples.

The Starbucks Experience
5 Principles for Turning Ordinary into Extraordinary

by Joseph A. Michelli McGraw Hill © 2006 208 pages

Focus
Leadership & Mgt. Strategy Sales & Marketing Finance Human Resources IT, Production & Logistics Career Development Small Business Economics & Politics Industries Intercultural Mgt. Concepts & Trends

Take-Aways
• Founder Howard Schultz opened the first Starbucks in Seattle in 1971, offering strong coffee, attractive store and product design, and a welcoming atmosphere. • Each week about 35 million customers go to Starbucks. • A $10,000 investment in Starbucks stock in 1992 would be worth $650,000 today. • Starbucks’ first principle is "make it your own": Employees take pride in their work. • The second principle is "everything matters." Quality control is key. • The third principle is "surprise and delight." Provide unexpected bonuses and perks. • The fourth principle is "embrace resistance." Critics are not enemies, they're friends. • The fifth principle is "leave your mark." Starbucks aims to make the world better through socially and environmentally responsible policies. • Employee morale is higher at companies that are involved in their communities. • Starbucks uses a triple bottom line, measuring its social and environmental impact as well as its profits.

Rating
Overall

(10 is best)

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Innovation

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6

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6

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The Starbucks Experience. Anti Essays. Retrieved December 11, 2018, from the World Wide Web: https://www.antiessays.com/free-essays/The-Starbucks-Experience-406552.html