The Pros And Cons Of Social Networking

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Social media comes in many forms, and examples of the most popular are microblogs, blogs (e.g; Twitter), social networks (e.g.; LinkedIn, Facebook), media-sharing sites (e.g.; Flickr, YouTube), social bookmarking and voting sites (e.g.; Digg, Reddit), review social websites, and virtual worlds (e.g.; Second Life) (Schmallegger & Carson, 2008). a) Social networking: Social networking is all about using the internet tools to connect and build relationships with others. In the online implication, this refers to a type of website model, where individual members become part of a broader virtual community. Social networking sites such as Facebook (; is an online social usefulness that connects people with friends and others who study, work and live around them, (Clarke, 2011) it is the largest social network at the moment have over 845 million active users at the end of November (Facebook, 2011). Myspace (, and linkedIn (, permit users to create their personal profiles and then interact with others through sharing media, blogging and sending messages. Consequently, the networks advertisers make use…show more content…
To calculate the actual ROI from Travel Agents' efforts, simply deduct the cost of social media work (include monetary and time investments) from the income generated. If the result is a positive number, the investment has been profitable; if not, the marketers must revisit their campaigns to see what is working and what is not. Also, pay attention to which sites are generating the most value. Not all businesses can beneficially engage all types of social media; focus on the ones that work successfully. Effective measurement is the key to improving satisfaction and loyalty rates and revenue (Wigmo and Wikstrom,

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