As our consumers view our pins and re-pin them our brand is exposed to new consumers as well as untapped markets. Facebook is a social app that allows us to easily reward our consumers for their loyalty and friendliness. If they choose to get the Facebook Places app they will be able to share with their friends about where they are and show that our brand is good and trustworthy. Without trust and interaction between the brand and consumers the brand cannot grow. The best way to gain that interaction is through social
This means the authors got their data by conducting interviews and carefully selecting the participants. The did not include those that were only interested in pornography and online sexual encounters and focused on using participants that were interested in romantic dating relationships that could result in a commitment. The authors were also looking at why people chose to date online, it was looking at why people do what they do and what these people think about a subject, in this case it was online dating. The next world view is symbolic interactionism. In this article the symbol is technology.
Q1.What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook likers? (a) Advantages of an online survey of a cross-section of Internet households:- * Encourages the new customers to give it a try as internet households are interested in online coupons, products ads etc. * Can reach to wide range of people * Gives the result faster * More flexible Disadvantages:- * Many internet households in the sample may not be reached. They may have “spam blocker” that can prevent the survey from being viewed. * The recipient may not open or choose not to respond * Survey answers may be inattentive, just to get the promo or offers (b)Advantages of an online survey of Carmex Facebook likers:- * Cost effective * Sample population of actual Carmex product users * Respondent can just click on the flavor to register their preference * More accurate result.
“likes” measures the about of new likers of a brand. b. Carmex: engagements are more important than likes because you can have people “like” pages with promotions without any knowledge of the product or true interest to ever purchase the products. A lot of ‘likes can provide inaccurate information due to the amount of individuals that simply click it without reading. 3 a. Engagement: Connecting to the Facebook audience by posting quality content daily that might attract consumers and gives them an opportunity to engage.
In Josh Roses’: How social media is having a positive impact on our culture, in Current Issues Page.612. Josh states, “I recently asked the question to my face book friends: “Twitter, Face book, Foursquare … is all of this making you feel closer to the people or farther away?” There would be a lot different responses because some people might agree and say that it does bring me closer to people and other might say no, it keeps us farther away from people of our age. I see people intertwining with the use of social media in and out on a daily basis to keep up with life. The use of social media technology is also being used in the education world and is becoming increasingly more normal in classrooms all across our country. There are handful of benefits behind the use of social media in an educational system.
The answered questions of the applicant are then fed into the matching algorithm, where someone would be able to purchase a subscription if matched with someone else. Guided communication comes after the matching algorithm, where the site would give both parties a set of questions to answer. Questions not related to superficial ones like sports and entertainment, but more on values, dating, and future aspirations. This made the process easier and personal to match people for the terms of long-term relationships. This private company is a success, creating marriages at a successful rate.
With the option of having an unlimited amount of friends, there is nothing really special about posting these messages for the public to view. Social networking websites not only hurt the idea of a real friendship as networkers often conclude what they think about someone just by viewing a page of information about them, but they pose many social problems and threats that are easy to encounter. One real problem that social networking websites have is that they give users the ability to manage their friends by importance by ranking them in numerical order. Rosen explains how “social networking sites also encourage the bureaucratization of friendship” as teenagers are now able to “manage their friendships” (233). The fact that teenagers can now manage friendships directly shows how these networking sites ignore real friendship.
Today, the meaning of communication has completely changed. It has become much easier to sustain a relationship through social media and the constant interaction that it provides. In contrast, social media can also prove to destroy relationships. Some people may get so caught up in virtual relationships that they have little to no regard for actual relationships. They may become so used to communicating via internet that they lose basic communication skills and can’t hold a face to face conversation.
Most people find that looking things up on the internet is distracting because you are already on the web so why not check YouTube for a funny video, or update your status on the social network. Is the advancing of our technology worth the making us dumber as Nicholas Carr states in his piece, "Is Google Making us Stupid?" We are live in a technologically civilized society.
Making a good impression to others is one important aspect in our interaction with them. It’s common to impress people in the way we dress, we act and we talk. Today we make impressions posting a sexy picture in our Facebook profile or writing philosophical status; it depends how and for who we want to make the impression. For example when we like a Facebook page to apply for a scholarship we will avoid very personal status and we will maintain our Facebook profile in the best manner possible. These new ways to do our “impression management” had transformed the way people are see from each other’s eyes.