The Power Of The Media

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The Power of the Media How often do you leave the news on, on your TV or radio while you are doing something else? You may not realize it but all those people’s biased opinions are seeping in to your brain influencing your opinion with out you ever knowing. In this essay I will be discussing the awesome power of the media. I will start by describe the roles media play in today’s elections, which is a huge role since it is the main way people get information on what or who they are voting for. Second I will discuss what freedom of the press means in our society today. Ill tell you now that it is quite a lot of freedom, for example when there is a hazardous materials emergency and firefighters are keeping people way from the scene media personnel are allowed in the scene as long as it doesn’t interfere with the firefighters duties. Lastly I will discuss the effects that the media have on public opinion and political behavior. People don’t realize how much their opinion is influenced by the media but if all the information you have about something is coming from biased sources, then cant make an educated decision. The media can make or break any election, it seems that elections are more about marketing than anything else, only in this case you are marketing a person rather than a product. I would think that if you wanted to run an election the best back round you could have would be in marketing with politics as a second best. When some one is running for president or any other political position they want to get as much publicity as they can. “ Campaign managers must be “media-savvy” and they must hire a media consultants early in the campaign” (Dye pg. 191). As they say, “even bad publicity is better than no publicity” which is debatable but you get the point. People running in elections are using every type of media they can get from Facebook and Twitter to
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