The P&G Product Portfolio Analysis

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The P&G product portfolio analysis P&G recently grouped its Global Business Units into four industry-based sectors as part of the Company’s ongoing plan to improve business performance. The businesses in each sector are focused on common consumer benefits, share common technologies, and face common competitors. These businesses sectors are * Global beauty * Global baby care, feminine and family care * Global fabric and home care * Global health and grooming Under U.S. GAAP, the GBUs are aggregated into five reportable segments: Beauty; Grooming; Health Care; Fabric Care and Home Care; and Baby Care and Family Care. The following tables provides additional detail on P&G’s reportable segments and the key product categories and brand composition within each segment. Source: P&G Annual Report 2013 The report insert into two dimensions, the growth rate of net sales and the share of net sales, to analysis the P&G’s product portfolio and its profitability between different business unites by using BCG matrix. Beauty: P&G is a global market leader in the beauty category. Because of their outstanding distribution and advertising campaigns, consumers could see P&G’s products everywhere, no matter on the shelves of supermarket or on the television. However, compared with fiscal year 2012, beauty net sales decreased 2% to $20.0 billion in 2013 on unit volume that was in line with the prior year period. This segment accounts for 24% of total net sales. So we could defined it as CASH COWs, which is one of major resources of free cash flow but with less potential of future growth. As the leader in the mature market, the beauty business unit of P&G generate stable cash flow to be financial backup of the P&G’s star business and question business. Grooming: P&G hold over 20% of the male shavers market and over 40% of
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