Case Study: The Pert Mustang Introduction 1) Vikky Roberts is planning to expand her business, RASAS, by entering the vintage car restoration business. RASAS already includes a three car dealership: two parts stores, body/paint shop, and one auto salvage yard. Roberts wants to analyse how well this new business would fit into her business. She plans to restore her own 1965 Shelby Mustang into mint condition as possible to display it in the car exhibit show for advertisement purposes. Roberts sees a real future for this business because many people have the thrill and the finance to restore his/her old antique vehicle but do not have the time to do so.
Birth of Automobile Culture In the twenty first century cars became a key ingredient to life. Cars have impacted transportation and the work force tremendously. To think how far they have come in the last one hundred years is staggering. Henry Ford is a crucial step in the automobile culture for how we live our lives today. I chose the topic the birth of the automobile culture because researching something that is so important to society, intrigued me.
These ads have the power to move someone into buying whichever product they see fit for their needs and standards and there’s no better example to talk about than automobile ads. Every model of car has a unique niche to occupy in the world and people buy different models for different reasons. Someone rich who would want to show off would buy a flashy convertible sports car. A worker would use a truck to help move materials around because of how powerful the engines are. A mother with a large family would opt for a minivan for these spacy models can hold a large number of people.
They will not just advertise and display on TV, telling people that new Toyota brands are available. The place where the cars are sold also has to be very accessible by people if not the entire promotion process will be in vain, as people will not go to places that aren’t easily accessible because they want a car. The promotion method must appeal to the target audience. If they choose to advertise the Yaris car on the television, they can choose to show the advert in between a TV show that young ladies watch. Toyota would have to use a lady-like setting in the advertisement.
2) Contrast the traditional Porsche customer decision process to the decision process for a Cayenne or a Panamera customer. Traditional Porsche customer aware of the new model, and they are not sure if the new model has the high-performance of the other model or not. And customer started to test drive the car to see if these models meet the level of their expectation of Porsche. After the trial, customer adopted the new model and remains the loyalty to Porsche because of the wonderful and enjoyable experience of performance and luxury 3) Which concepts from the chapter explain why Porsche sold so many lower-priced models in the 1970s and 1980s? The concepts of Cultural Factors, the values of a Porsche are high and it is a want to customers, when these wants is affordable to customers, they will buy it.
Without the trust of the hierarchy of Ford managers the project wouldn’t have been delivered or achieved in the manner it was. Trust in suppliers was a risky decision because it was the ford mentality to “force suppliers to adapt their technology to Fords specifications”. This showed a level of confidence and belief that the suppliers could use their knowledge and skill and produce results for the new diesel engine. It was a complete change in the tradition of product development or the “norm” associated with Ford headquarters. The systematic developed environment was removed to allow Alex and the team to meet the deadline and deliver the new and improved diesel engine within thirty six months.
What can the Toyota marketing department do to develop advertising and marketing strategies to attain leadership in the segment? Some of the things they can do for the consumers to understand is to focus on making the 2004 Prius a “normal” car in design and feel with advantage of an HEV. Make the costumers loyal to the brand by providing better services than competitors. Create an awareness campaign to get the customers used to the product and the technology. Also make automobile magazines, bloggers and experts report about the good quality and reliability of HEVs.
It demands a large customer database and efficient information gathering and data processing. Consequently, short term profitability has to be sacrificed. In the other hand, the interest conflicts between employees of the traditional product sales force and those of the MFS have to be managed. The employee have to be educated to a new corporate service culture which is not just a add argument but a real value proposition. Therefore, cares must be provided to the customer relationship and the links with customers have to be strengthened and marketing operations have to be set to convince these customers of the position of Michelin as a service provider and not only as tires manufacturer.
Buying a new car can always be a hard thing. I know for me I have only bought one car so far in my life but it was a bit difficult. I got lucky and was able to go with my sister’s boyfriend who is a car sales men to help me find one and make sure that I got the most for my money. Therefore along the process of finding one he made sure that I understood the car industry. So that I don’t think in the mind set of I shouldn’t be spending this much and how some car companies don’t look how much a car will cost you in the long run of having it.
Managing a Luxury Car Dealership Since the introduction of Henry Ford's iconic Model T in 1908, cars have been seen as symbols of ingenuity and innovation -- and the manufacturing of them as an American tradition. With over 200 million cars on the road today, and despite recent economic hardships, the automobile industry remains strong. With millions of potential clients who want to purchase a new car or service the one they currently own, owning a car dealership franchise can be a dream come true for an entrepreneur. The classes that the business school of Florida Gulf Coast University can provide, can further the aspirations of owning a car dealership specializing in the sales of premium-brand cars (Aston Martin, Maserati, Porsche). Such classes include: Professional Selling, Business Management, and Core Concepts Accounting.