The Natural Baby Company

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The company I chose is The Natural Baby Company. The Natural Baby Company includes brands such as GroVia, Tiny Bubbles, and Magic Stick (The Natural Baby Co.). They pride themselves in well-made baby products that are often times manufactured using entirely organic materials. They offer a wide range of products from clothing and diapers, to toys, gear, and even products for mothers and mothers-to-be such as maternity and breastfeeding supplies (The Natural Baby Co.). The main types of buyers that this company sells to would seem rather obvious. They market their product to parents, particularly mothers. Of course it isn’t only parents and mothers who would have an interest in this product, although they are the main consumers. Really grandparents, aunts, uncles, and anyone who has any kind of close contact with young children who would have need to purchase supplies for these children would be potential consumers of the products put out by the Natural Baby Company. The biggest personal factors that would have an influence on The Natural Baby Company are age and lifecycle, economic situation, and lifestyle. Obviously the point in the life cycle that is being marketed to would be parents. The ages for parents would vary a great deal as you can find parents as young as in their late teens and early twenties all the way to in their forties. Of course this product would more specifically focus on those parents in the mid to late portion of this age group because they are better suited in the economic situation. Economic situation refers to the amount of disposable income that a person has to spend. The products put out by The Natural Baby Company are rather higher in price than what you would find elsewhere. It is because these products are of a high quality and made with mostly organic products (The Natural Baby Co.) which tend to run the price up
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