The Mouse That Roared Book Review

760 Words4 Pages
Henry Giroux’s book The Mouse That Roared: Disney and the End of Innocence is a case study of the American industrial industry known as the Disney Corporation. Not only does this book explore the increasingly expansive conglomerate that is known for its adorable cartoon characters and family-oriented theme parks, it also puts to the forefront the relationship between this larger- than-life industry and the consumerist culture at large. Giroux, an American cultural critic known for his work in cultural and media studies, does an excellent job exposing Disney’s place in our consumerist society with a treasure-trove of facts and statistics that gives the book both an objective and critical element to it. For those unfamiliar with Giroux or his work may find the book bogged down by his sustained use of academic jargon that starts to wear thin midway through the book. However, for those interested in taking a critical look at the Disney Corporation and, to a lesser extent, our consumerist culture at large, this book more than delivers. The Mouse That Roared delves beyond Disney’s family-friendly façade to look at the conglomerate as it really is. The author points out the fact that although most consider the Disney Corporation as consisting of whimsical-fairy tale movies and family-friendly theme parks, 2 the corporation also owns six motion picture studios, ABC television network, and multiple cable networks, music companies, radio stations, cruise lines, publishing houses, magazine titles, video game development studios, and publishing houses. In essence, Disney has its foot in the water in almost every single media outlet. Giroux goes on to say that Disney uses its media power to target children and mold them into lifelong consumers. According to Giroux, such marketing teaches children that they are simply passive

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