The company started off to a slow start in technology where they were taking inventory on paper and they also didn’t have a website where customers could view information about the store and even order items (Kudler Fine Foods). The company has made a lot of changes that has helped the organization grown and to add customers to its three stores that they have up and running. Kudler has set up a website to where their customers will be able to view the items that they have on stock and other information about their products. They also have information about the organization on that website and offer customers the opportunity to order products from off of the website. Also they will be able to get feedback from customers from the website.
By the product almost obsolete on the shelves this would be the time to do intensive distribution of having the product on every shelve where potential customers would buy the product. Majority of families who bake or cook pancakes, french toast, and waffles, have at least one bottle of syrup on the shelve or in the pantry. There is not a lot of King’s syrup in the grocery stores and some don’t sell it at all. By doing a massive distribution which would be aimed at the maximum market coverage at a price that consumers could afford would be an awesome way of coverage of the product being out on the market. Besides the major superstores to get the final product out for retailers like Wal Mart and Target there are major name supermarket stores like Giants, Super fresh, and Shoppers to name a few that we would also sell our product at anywhere where there is food being sold
This is also another way of attracting customers into the retail shop and also get them to book a holiday. Merchandising and point of sake can be done by having brochures, putting displays on windows and also displaying posters. The brochures have to be check on a regular basis to see that they have enough on the floor. The difference with call centres agent is that they are able to display their merchandise so they will have to do it whilst on the phone. Also retail agents change their displays so that they are able to sell different product and services.
They will regular have special offers on within stores around the country also. Tesco’s sales promotions are the Clubcard points and school tokens. The Clubcard points try to make shopping better for their customers. This type of promotional technique attracts the customer who is looking for discounts and other types of saving options. The school tokens are a good sales promotion because to get this sales promotion you have to buy products from the store to a certain price.
Knowing the shopping habits of their customers, Kudler Fine Foods will be to implement the rewards program and offer customers item specific discounts based on their purchases. The use of a barcode system in relation to the intranet of Kudler Fine Foods is to act as an inventory control agent. Kudler is then able to track items currently in stock including items that need to be order for restocking and items that are overstocked and are not
There is also an option to input the food manually based on its nutrition information, and the built in calculator will tally the points. Another feature of the WW mobile application is a scanning tool, whereby a user may scan the barcode of a packaged item and upload the nutrition information automatically into the system. This feature is useful for tracking quickly as well as determining the point value ahead of time for planning purposes. I have used this feature in the grocery store to make decisions on purchases. The mobile application also includes a weight tracking tool.
This marketing initiative will track the customer’s buying habits and allow Kudler to target to specific customers. Looking at the current information technologies databases, Kudler foods has a system that tracks internal sales data but wants to enhance the system so they can track the demographic information and buying trends of each customer (Kudler Virtual Organization, 2010). Strategies and Tactics The company, Kudler Fine Foods, must insure that all marketing initiatives align with the company’s mission statement. When selling gourmet foods, it is more important to have the highest quality foods and customer service than it is to have low prices. Kudler must stay focused on this aspect at all times when developing new tactic and strategies as not to succumb to the pressures of the discount shopper.
A department store and a grocery store. The department store has a greeter at the door that pins a flower to your shirt, the book he wanted to purchase was out and the attendent went to another store to purchase it for him and was back within 15 minutes. The owner (Leo) has his office at the center of the store so that he can see down all aisles and is approachable by the customers. The grocery store is owned by Sally and it has valet parking. A grocery consultant that will enter your list into a computer and organize it by the rows, give nutritional value and sales.
Organizations such as the Food Marketing Institute are responsible and oversee the privacy of costumers, retailers, and policies. A written privacy policy would benefit Kudler Fine Foods since it would reassure their costumers that the company will act responsibly in protecting their privacy. The policy will also disclose to costumers and advise them that all information about their purchases will be collected, kept, and managed in the stores database. The decision for such information shared will be solely decided and authorized by the customer only. The customer will also have the option to opt out at any time of any frequent shopper program.
A bright yellow tag with bold black numbering is located in front of every item for sale in the store. There is no question that this is the affordable price of this item. The American middle-class consumer sees this price and decides if they want to purchase it. If the customer does not have the cash to pay for it that day, Best Buy has an easy to use consumer credit program. The consumer merely has to sign up for the Best Buy credit card to take home the product of their dreams.