Michael Degener Degener 1 Comp 1 8:30 11-17-11 How does the media affect society The Medias Affects on Society The media is undoubtedly a significant and influential aspect in modern day society. The media affects society through the facts it chooses to reveal. The media can choose to mention certain things and not to mention certain things. The media influences all types of people through various forms such as the radio, television, newspapers, etc. The media has an affect on all age groups from children to teenagers and young adults, and from older adults to senior citizens.
The impact of the case was expected to extreme; many “experts” expected riots. The media portrayed the case from many skewed biases and invested in the outcome of the trail by persuading those who follow their “news” or other media outlet. In a world with so many 24 hour news cycles, much of which are dominated by the same few stories, nearly every expert or individual with significant social weight provided their view and beliefs of the case. The mainstream media played the coverage of the case more than any story thus far this year. What
For instance Green Peace; an interest group can easily be identified as an influencer in media response. Pluralists also share the view that media content is reflective of the audiences interests, an example of this is how coverage of 'immigrants' is often very negative in 'The Sun', a tabloid newspaper. Pluralists feel that media is responsive to both market and public demand. The audience is a dictator in terms of what it wants in media content. Burnham argued that the mergers and
Mass Media Control In one case media can empower people to be critical viewers, and in another case, media’s power can dehumanize people making them seem robotic. So the question arises does media have a strong hold on how we manage our lives or are capable of fending for ourselves? The media and advertising interfere with us being fully human. Mass media including radio, television and newspapers shape the public opinion and sometimes alter it to makes situations seem more interesting. The media tries to manipulate our mental values by influencing parents and society taking us away from our regular human selves.
People tend to buy the same newspaper regularly, often for reasons other than its political stance, but they will be influenced by its editorial opinions. Outside election times, most readers will not realise that the Daily Mail favours the Conservative party, while the Sun seems to switch from side to side. One way in which this statement is correct, is it can be argued that the Internet now plays an important role in influencing voters. Like newspapers, websites are allowed to show bias. Politicians and political parties are keen to use websites, blogs, wikis, podcasts or having listings on social networking websites like facebook and twitter as a way of reaching voters, especially young voters due to the fact that Young voters are less likely to vote.
All around us, we can see a lot of propaganda ads on television, magazine, newspaper, and etc. What is propaganda? In the article by Ann McClintock, it states that propaganda “is a systematic effort to influence people’s opinions, to win them over to a certain view or side.” I believe we have been influenced by the propaganda advertisements. Some psychologists’ point of view consider that propaganda are in fact changing our mind and heart, because they make our spirits full of material desires. For instance, sometimes we purchase something that we don’t even need because of our desire.
2. Develop a public relations strategy that BPI and other firms that manufacture LFTB could use to combat the bad publicity and efforts to ban the use of the products. Answer: BPI and other firms that manufacture LFTB could conduct a press conference. Media plays a huge role in influencing public’s behavior and attitude towards any product. They should communicate with various media channels and let them know that what they are doing is not wrong.
So we can know more about a person or a place and get complete idea and full truth. The media can also shape our view of the single story. They use creative techniques to attract our attention and embed their value and force audience to buy that. When we use critical thinking to make a judgment, we are also influenced by our emotional needs. Here I am going to give an example to show how a single story leads to incomplete idea.
So why is it that the media only give us what gets us fired up? I do think in my own option, that the press will and does over step their boundaries on getting what they want or need, and not caring what could happen because they don’ look at the consequences that would and could happen. To me the laws of the press need to be enforced a little harder, to protect the innocent people that do not have the rights to privacy. Like the tabloids, where do they get by taking pictures of people that are not them, or to invade their privacy, and not get in trouble over it? I don’t understand where they can get away with that except for
Despite the fact that almost all consumers have been exposed to radio advertising, little is known regarding the attitudes of the public towards this form of communication. Companies are incurring high costs without the possibility of knowing beforehand how consumers feel about the advert itself and the influence it exerts upon them. By working in the advertising sector, I know by fact how this lack of information is forcing companies to take big risks. This research question will provide a helpful source for companies to become more familiar with the consumers’ feelings and opinions towards radio advertising, and its effect on their purchasing behaviour. Relation to previous research (Theoretical Framework)