Subway vs. Jimmy John’s History Mason Cothran borrowed one thousand dollars from family friend, Peyton Vandiver, to start his first sandwich shop on August 28, 1965. Subway restaurants have been consistently ranked in Entrepreneur magazine’s top five hundred franchises, and Subway was selected as the number two overall franchises in 2008. Additionally, it was ranked as the number three “Fastest Growing Franchise” and number one “Global Franchise” as well. In March 2011, Subway was ranked the most popular Fast-Food restaurant in the United States in a poll of over 43 thousand social media users. At the end of 2010, Subway restaurants surpassed McDonald’s restaurant with 33,749 restaurants across the globe.
Whopper or Big Mac, You Decide It is no surprise that America is the powerhouse of the fast food industry. Marketers spend millions of dollars on advertising trying to convince consumers that their product is better than their competitors. We all know that America is the land of the hamburger and at one point in time gotten into high debate regarding two popular burgers: The Big Mac and The Whopper. So the question is which would you prefer? The Big Mac was first introduced by Jim Delligatti, a McDonalds franchise owner on August 22, 1967 in his Uniontown Pennsylvania for only 45 cents.
Consumers are buying more snack chips per person, an increase of 2 pounds over four years. * Frito-Lay is the worldwide leader manufacturing and marketing of snack chips. Frito-Lay is a national brand firm that distributes products nationwide. Frito-Lay accounts for 13 percent of snack-food sales in the United States, with about one half of retail sales in the snack chip category. Also, Frito-Lays has eight of the top ten selling snack chips.
At $3.58 billion, 2010 chain-wide sales were up 11.37 percent over 2009 (CFA, 2011a). This continued the trend of sales increases with increases reached in each of the last forty-three years (CFA, 2011a). This continued growth reflects the company’s conservative approach to additional restaurant development and commitment to a limited entrée strategy (CFA, 2011b). Chick-fil-A consistently achieves high customer satisfaction ratings. In a survey of over 93,000 diners, the chain received the highest rating in the quick service restaurant component of the 2010 J.D.
With an ongoing royalty fee of 5.9% and a veteran incentives of 20% off franchise fee for the first five traditional restaurants. Dunkin' Donuts as of now ranks 11th in the franchise top 500, 2nd in the fastest growth, and 14th in the Americas top global, is prepared for vigorous franchise growth. Based on the age this franchise and the growth they have experienced so far, this appears to be an excellent investment opportunity. They are currently seeking qualified franchise partners interested in
Competition also exists in the fast-casual restaurant segment, primarily on taste, quality and the freshness of the menu items and the ambience and condition of each restaurant. And what is the performance of Chipotle and fast-casual segment in the whole industry? According to the recently released Technomic report of the top 500 largest U.S. restaurant chains, fast casual concepts hold seven out of the top 10 positions, with Five Guys leading the way. In total, the top 10 fastest-growing chains' sales accounted for $7.8 billion, an 18 percent increase over
In terms of fast food restaurant life span, even twenty-five years in business can seem like an eternity. In an article published in the New York Times, it was reported that instead of advertising heavily, franchising or redesigning stores, White Castle relied on a simple menu of a square little hamburger that die-hard fans would buy by the bagful and devour in one sitting (Siler, 1988). Although the article was published in 1988, much of White Castle’s promotion has remained the same. This paper discusses a number of strategies that have contributed to the sustainability of the White Castle’s hamburger; identifies the intangible aspects such as crave times and company culture which has contributed to the company’s growth; and discusses the marketing strategies that have contributed to the product’s lengthy life cycle in the fast food business. In an article in Investor’s Business Daily, it was revealed that one of the keys to White Castle’s success has been the company’s ability to keep family in management positions.
The boys chose the restaurant. Five Guys was originally named for Jerry and his four sons, upon the birth of his fifth son, the company name stayed but now reference his sons. Five Guys Burgers and Fries practice a simply stated mission that is followed up with a simply stated menu. The first statement in the mission of the company is “we are in the business of selling burgers”. This has been the basis for their restaurants since day one and continues into over 1000 company owned and franchised locations.
This helped launch Chipotle nationwide piggybacking off the distribution system and customer database of McDonald’s. By 2008, Chipotle split from its parent company, however, has grown to over 1,000 stores in the U.S., Canada and London with more than $1.3 billion in revenue. It has plans to take on global expansion and has recently started implementing delivery service What sets Chipotle apart in today’s restaurant and/fast food restaurant is offering fast dining with food of high quality ingredients and great fast service at a minimal cost. “Steve Ells, founder and chief executive of Chipotle Mexican Grill (CMG), is not a man on a mission. He's actually on two of them: one, to run the hottest fast-food chain in the nation; two, to offer what he terms "food with integrity" to the mass market.” ('Integrity', 2007).
College Writing America has become a “Fast Food nation”, which is what Eric Schlosser, author of the book Fast Food Nation, calls it. Why does he call it this you ask? American has known a hamburger and fries as the “American meal” ever since the early 1920s when White Castle was founded. The McDonald brothers opened their redesigned restaurant in 1948, and several fast-food chains that exist today opened soon after. Burger King and Taco Bell started in the 1950s, and Wendy's opened in 1969.