The Mall as Refuge

1138 Words5 Pages
A Community within Shopping Centers In “The Mall as Refuge,” author George Lewis analyzes the distinction between manufactured communities and shopper's social behaviors. The author includes that the attendance at malls increases due to plazas hosting restaurants, arcades, movie theatres, department stores, and even professional services; legal, medical, and optical aids. The author emphasizes how the strip mall sets a comfortable and convenient place for shoppers, which allows an illusion of a community for consumers. Lewis describes that although outlet malls comfort shoppers, unwanted crowds of browsers enjoy spending time at the shopping mall specifying that the elderly and teenagers comprise the major groups. The author claims “in a word, the regional shopping mall has become a kind of civic center, a point of attraction for millions of Americans, whether they choose to buy something there regularly or not” (412). Lewis effectively uses interviews, logos, and emotional appeals, but struggles to include enough statistical information to support his claim validly and logically. At the beginning of the article, the author uses a limited amount of logos to support the claim that fails to display a high level of efficiency. The shopping mall proves to be a key attraction for the elderly to participate in the walking program. “The program encourages the elderly to walk laps and to record their own progress” (414-15). This program was sponsored by the local YMCA, a doctor, and the mall. The author includes that those participating arrive at the mall early as 6:00 a.m. to begin recording laps. The author uses facts and logos to support the claim by showing that the mall contributes by trying to involve the elderly with different activities besides shopping. Even though Lewis lacks the number of exploiting examples of logos throughout the article, Lewis

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