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The Language of Advertisement Essay

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Below is an essay on "The Language of Advertisement" from Anti Essays, your source for research papers, essays, and term paper examples.

CONTENTS
Introduction.3
SECTION I. Theoretical issues of translation.5
1.1. Equivalence of translation................................................................6
1.2. Types of translation........................................................................10
1.3. Pragmatics of translation................................................................11
SECTION II. Lexical and grammatical peculiarities of publicistic texts17
2.1. The characteristic of the publicistic language18
2.2. Analysis of terminology in publicistic style............................23
CONCLUSIONS26
SUMMARY29
SUMMARY (РЕЗЮМЕ)............................................................................................30
LITERATURE............................................................................................................31
INTRODUCTION
This term paper is devoted to the investigation of peculiarities of advertising language.
However, the number of works devoted to the analysis of advertising language, is rather significant, though we witness advertising English is developing very fast. The reason is that advertising is very popular nowadays and a lot of people want to know about advertising language. An advertising practitioner might simply want to find clues to more successful advertising; a sociologist might be interested in its effect on the behaviour and values of society; a psychologist might be interested in its effect on individual motivations. And there are many other possible approaches. It is very interesting to investigate lexical peculiarities of advertising language in order to understand why advertising has so much influence on people. That's why we have chosen advertising language as the object of this study.
Lexical peculiarities of advertising language are the subject of this investigation. Theoretical and specialized works of linguists such as I. Galperin,   E. Maksimenko, A. Goddard, A. Crompton, G. Leech, G. Cook, G. Dyer, K. Tanaka and...

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"The Language of Advertisement". Anti Essays. 17 Nov. 2018

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The Language of Advertisement. Anti Essays. Retrieved November 17, 2018, from the World Wide Web: https://www.antiessays.com/free-essays/The-Language-Of-Advertisement-347358.html