The Importance of Vision

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The importance of vision WHILE SITTING IN MY EYE DOCTOR'S OFFICE a few weeks ago, waiting for my eyes to dilate, I began to ponder vision and sight-words we use interchangeably. It occurred to me that, despite their common usage, they are really quite different. Sight enables one to evaluate what is visible, whereas vision is a quality or talent that allows us to view the unseen. Or, to put it another way, sight allows us to see what is; vision enables us to see what could be. ance company but rather to create the best company. At the time, I wondered what the "best" company would look like and what it would accomplish. So I followed the progress of the company for several years, paying particular attention to its advertisements. management, I do not tx'lievc it should crowd out other considerations thai enable it to be more than a mere custodian ol money. Where is the vision that is needed tc restore life insurance to its former market share of the thrift dollar? Even as we were growing by double dij^its, we were losinj; market share. Our warehouses are filling up with money—but so are our competitors'. One answer has Iseen to switch or add products—and in so doing we changed the face of the business. Much of this has IKVM in res[X)nse to critics who have ripp^eti us apart with half-truths and lies. Where is the vision that our companies and their products exist to help people realize their dreams and ambitions and to solve some of life's ment px'rnicious problems? The I.IIE program has been helpful, but more is needed because independent studies show that the "other side" is still winning the war of words. The vision of what we could be is still blurred. We often assume the public knows more than it does. I'eople do not hu\ littinsurance; they buy solutions to problems and to achieve objectives. Frequently thf solution is funded by life insurance.
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