The Importance Of Employee Engagement

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Why Employee Engagement is a Critical Factor in Business Success What is Employee Engagement? Employee engagement can be defined as the positive or negative emotional attachment an employee has to their job, colleagues and organisation, which significantly influences their willingness to develop and perform at work. When an employee has addressed the basic requirements of their job they have a choice as to whether they go further and do the best that they possibly can. This choice is called discretionary effort. If the employee feels engaged in achieving their employer’s goals, they are far more likely to apply discretionary effort to achieve the best results they can. They will more readily “go the extra mile”. Why is it important? Employee Engagement affects the effort and energy employees are prepared to invest in helping to achieve their organisation’s goals. When your employees feel fully engaged they will have a strong positive impact on aspects of your business that are critical to success, from sales performance to customer service. For example, an engaged employee will do whatever they reasonably can to ensure that customers feel they have received the value or service they expected. These customers become advocates of your business and are among the most powerful positive agents in helping your business outperform competitors. Barriers to Employee Engagement The factors in an organizational environment that can disable employee engagement are numerous and varied – but often start with lack of awareness on the part of organizational management. Frequently, a key barrier to employee engagement is the inability of managers to understand or recognize the expectations and preferences of their teams. Employees typically want their manager to enable them to grow, recognise and reward their achievements, and help with their development

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