 First, large variety of unique items attracts large volumn of minority tastes. The larger availability of choice, the greater the chance that will be able to tap potential demand for minority tastes  Second, internet business with the low distribution and inventory costs allows them to access the global market and earn significant profit out of selling small volumes of hard-to-find items to many customers. It also help to centralize the inventory in order to minimise the delivery cost directly from warehouse to the end-user.  Third, low cost for searching relevant products due to the wealth of information sources available online and therefore people can easily and quickly find what they want. Intermediaries such as ebay shows that there are sellers of any number of weird, wonderful and obscure items who find buyers
In doing so, the organization will be able to maximize its profits and margin, while simultaneously reinforcing its brand image, and solidifying a strong position in a growing market. Opportunity The exponential growth of the internet and World Wide Web since the 1990’s has led to a shift in the growing market for servers. Once dominated by academic users performing intensive computational workloads, the server market of the internet generation is geared more toward high volumes of less intensive tasks, like email, file sharing, and web site hosting. Atlantic Computer has developed a new basic server that targets this new segment of the server market, as well as a software product designed to increase the performance of this new breed of lower performance server. Through a successful launch of the new Tronn basic server, and the PESA software tool, the organization has the opportunity to increase its revenue while simultaneously expanding its product mix into a growing business segment and diversifying its product portfolio in a forward looking way.
The Internet brought everyone right next door. So use this new and rich source to bring in more clients and spring board McBride Financial to the top of the charts.” The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy." (Atom Content Marketing, 2014) Research One the first area to start in would be research, to see which direction McBride want to go in. We would need to understand the company's weakness and strength.
What have you learned from this case study that you would be able to apply in an organization where you have previously worked or currently work? The influence of the Internet and e-commerce on the economy in general, and business practice in particular, has been tremendous. Changes are happening rapidly. For instance, the direct-business model employed by industry giants such as Dell Inc. and Amazon.com enables customers to order products over the Internet and thus allows companies to sell their products without relying on third-party distributors. Similarly, many companies reported that business-to-business e-commerce provides convenience and cost reduction.
Online marketing helps add potential customers and the number of quality leads to a website as well. In fact, most organizations can adopt Internet advertising strategies to generate better business. Online marketing is split into different types; Affiliate marketing – refers to the banners seen on other websites or blogs to boost traffic to that web page, and effectively increases product awareness. Email marketing – this is the marketing process that involves getting to customers via email. Inbound marketing – this type of internet marketing involves sharing valuable content to customers to help convince them to become your loyal customer.
E-Business Strategies for Broadway Café Table of Contents Introduction 2 TASK 1 2 TASK 2 4 TASK 3 5 References 7 Introduction E-business is the latest buzz word in the business world today because of the development of a number of web development technologies. The application of the same helps to target a larger base of customers using a single point of contact using the minimum possible resources. A niche value chain amongst all the stakeholders of the business can be created by using the latest available digital technologies (Lumpkin & Dess, 2004). The implementation of these strategies depends on the size of business. TASK 1 E-business will definitely act as one of the major tools to revive the Broadway Café.
The first significant event in recent history which has affected the UK economy is the ‘Dotcom Bubble’. A breakthrough in technology led to the development of the internet and its use as a marketplace, bringing about the rise of massive companies we see today such as Amazon and eBay. There was an influx of many internet based companies, most of which were invested in heavily with the investors hoping that they would one day be profitable. There were hundreds of IPOs (Initial public offerings) which investors bought into without thinking or doing some form of research on any of these businesses. The value of these equity markets grew at exponential rates; this was seen as risky by some analysts.
It became apparent quite rapidly that the level of functionality and sophistication offered by internet based search providers such as CareerBuilder and Monster.com was immensely attractive to the firm’s clients. The most compelling factor however is the fact that these services, which included database access to hundreds of C-level executives across various industries, were provided free of cost or at a marginal price for premium content, one of Heidrick & Struggles’ competitive advantage for many years. One of the firm’s core competencies was their ability to search and recruit high level executives for their clients, regardless of the industry and geographic location by leveraging their proprietary data. The compensation system in place at the firm was designed to reward consultants based on their individual billings, a strategy that worked well for almost 50 years during which consultant’s biggest advantage was their network. Interestingly, the case noted on many instances that competitors paid the same or better, effectively driving Heidrick & Struggle’s consultants to work harder to earn the same
Leveraging the expertise and connections of the VCs enabled Zazzle to build the company much quicker than they could do on their own. While financial results are not available as Zazzle is a private company, I believe the investors have made tremendous steps in elevating Zazzle evidenced by their new partnerships (Disney, Keds, Rockyou, Warner Music, etc. ), new product developments (embroidery, custom shoes & skateboards, etc. ), strategic acquisitions (Confego and Goodstorm) and tremendous growth in visitors hits on their website. 2.
The world today, in most cases, is characterized by the last statement in the previous paragraph. Technology has come to be a catalyst in society today. Indeed, in some cases this technology undoes someone’s capacity to think, but certainly this is erroneous when you look at the big picture. Today, in contemporary society, the internet is used as a readily available knowledge database. One can spend hours on the internet obtaining new knowledge.