The Impact Of Internet Technology On Marketing

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The impact of internet technology on marketing Introduction New information processing technology has already had a clear impact on the operational aspects of service organizations of all kinds, but what is only now becoming apparent is its fundamental impact on marketing systems. Marketing assessment using Internet is a hot topic with predictions of especially the business-to-business area to increase continuously. It is a vast area comprising of marketing, information technology, research surveys, and other related technologies together create new rules and regulations for different types of businesses in all industries. But before knowing exactly the impact of internet on marketing, it is very important to know about this technology. Internet as a technology The internet is full of opportunities. It gives companies the opportunity to expand into new markets, offer new services, to compete with larger companies and to improve the competitiveness of the company (Chaffey et al., 2003). In contrast, customers have a more readily available medium that is convenient, easy and private. It provides greater product access and selection and there is a wealth of comparative product information. Now a day communication’s biggest physical barrier is distance that has been removed to high level especially by popular subset of Internet i.e., World Wide Web (Kiani, 1998). During business making World Wide Web has important role especially in relation to the business-to-consumer markets (Osmonbekov et al., 2002). However, it is in the business-to-business arena that the Internet will have most of its impact over the next few years (Chaffey et al., 2003). Today, most of the companies (for examples, 86 percent of UK companies) are using the Internet for activities such as sales, marketing, order fulfillment, supply chain management etc., although Internet also affects the

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