The Impact Of Ilkington And Flat Glass Industry

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CHAPTER 1 – INTRODUCTION The present report investigates the position of world’s largest glass manufacturer – Pilkington – in the flat glass industry. It is divided into five main parts. The first chapter contains a brief description of Pilkington and its operations. Part three includes wide analyses of Pilkington’s environment – both internal and external. It is an essential basis for other chapters which investigate Pilkington’s motives for internalization, used entry modes and reasons for choosing particular countries. This report aims to give a critical evaluation of Pilkington’s international expansion. The theory of management provides many analytical tools which help to evaluate particular phenomena, including issues connected with international expansion. In this report the following tools are used: PEST analysis, Industry Life Cycle analysis, Key Success Factors analysis, Porter’s Five Forces analysis, SWOT analysis, Porter’s Diamond of National Competitive Advantage and Market Screening. The use of many analytical tools allows evaluating many levels of company’s environment and specifying its position among competitors. All the main finding of this report are included in its final which is Chapter 7. CHAPTER 2 – COMPANY BACKGROUND This chapter is fully based on information published by the company on its website St. Helens Crown Glass Company – it was the first name of the company (glass manufacturer) founded in 1826 in United Kingdom. It remained a private company until 1970 when it was listed on the London Stock Exchange. The most important date in its history is 1952 when Sir Alistair Pilkington invented the float glass process which influenced the whole industry. More than 50 years later, in 2006, Pilkington was acquired by Nippon Sheet Glass Co. and became the wholly-owned subsidiary of NSG. Nowadays the
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