Ford Motor Company was knowingly making cheap Pinto cars that exploded upon rear end collisions. More than 180 people burned to death after the gas tank exploded and still Ford did not want to make any modifications to the Pinto. Ford’s current Mission statement reads, “Improve product and services to meet the customer needs, allowing the business to prosper and to provide a reasonable return for stockholders” (Ford’s Statement of Mission, Values and Guiding Principles). They believe that people are the source of strength, improvement, and teamwork are the core human values, and that products are the results of efforts and should be the best to serve customers worldwide. Profits are often the ultimate measure of how efficient we provide customer with the best products for her or his needs.
The point of a driverless car is safety, but there are plenty of people who guess that self-driving cars are dangerous. Are they right or wrong? What may cause popularization of driverless cars in the future? What are security problems of driverless cars and how to solve them?
What are the safety concerns about seat belts/ air bags/ brakes? I have included the fundamentals of a car that would be created in the time of 2009-2010, and compare with past car designs probably from the year 1996 to 2005. I have compared traffic rules from other countries with Bangladesh, which also may be the cause of car crashes but it does not hold relevance to the safety issues that I have mentioned but it is included for further knowledge. Many mechanics and engineers have stated that safety measures in certain new models of the cars are 100% effective. This is something we can debate over but I have also included the thoughts of people towards that statement, whether they agree with it or not.
Given the high cost and limited range, sales were disappointing. In 1997 GM develops its own fuel-cell stack technology including first fuel cell car prototype HydroGen1. The first mover strategy gave the company the capability to use patents and intellectual property difficult to copy from competitors. By 2000, the US market has matured and foreign competition has eroded the market share of the three domestic players to less than 60%. In 2000, GM started potential working on the interface between design and technology considering three important aspects for the new car: safety, environment and performance.
I also think the technology exists to boost up the miles per gallon (mpg) a car can have. I believe this because if we have the technology to clone animals and reproduce children without mothers, than we should have the technology to boost our cars mpg. The benefit of a car with a higher mpg will in turn produce a lower carbon emission rating, which means cleaner air with less carbon dioxide. Driving a car is the most common air polluting act a human commits. They commit this on a daily basis with little knowledge of it.
Ford Pinto Case Study MGT/216 March 9, 2011 Pinto In May of 1968, Ford Motor Company decided to introduce a subcompact car based upon a recommendation by vice-president Lee Iacocca. The decision to produce a subcompact car called the Pinto was an effort for Ford to battle foreign competition in the small car market. To accomplish their goal and have the new automobile in showrooms by the 1971 model introductions, the Pinto was designed and developed on an accelerated schedule (Legett, 1999). During the first few years sales of the Pinto were excellent, what ensues over the next decade will prove catastrophic for the auto giant. Decisions Made Fundamentally, the issues surrounding the Ford Pinto case were that various workers advanced through the company’s management very quickly because they shared similar views with top-level decision makers of the time.
Product engineers had originally designed a lower tie bar for the cylinder block, a design never before used at Chrysler on a small engine. They believed their elegant design would not only entail lower capital investment, but also provide a superior seal that would reduce the risk of oil leaks. This design had already been incorporated in 23 prototypes built as part of the early design phase. Advanced manufacturing engineers, however, who joined the team after the early designs had been completed, subsequently pointed out that the design was not appropriate for high-volume production. Without a robust design, in terms of manufacturability, they argued, the project could not achieve its quality targets.
In 1967, MHI’s motor vehicle division emphasized producing cars and that division spun off as an independent company in 1970, creating Mitsubishi Motors Corporation. Tomio Kubo, a successful engineer from MHI’s aircraft operation, was placed in charge of the new company (Pederson, 2004). Mitsubishi Motors North America was created in 1981 and is the North American operations of Mitsubishi Motors Corporation. They are responsible for sales, research and development, manufacturing, and financing. The administration headquarters is located in Cypress, California which also houses its finance subsidiary Mitsubishi Motors Credit of America (Pedersen, 2004).
Ford eventually relented and started offering the same terms in December 1927,when Ford unveiled the redesigned Model A, and retired the Model T after producing15 million units. During February 1922 Ford expanded its reach into the luxury auto market through its acquisition of the Lincoln Motor Company, named for Abraham Lincoln whom Henry Ford admired, but Henry M. Leland had named the company in 1917. The Mercury division was established in 1938 to serve the mid-price auto market. Ford Motor Company built the largest museum of American History in 1928, The Henry Ford.
The second reason is due to the hug capital. As I have said above, to have a cutting edge technology needs a huge amounts of money to build the lab and to set up a new production lines and that make those small companies cannot easily enter this market. The third point is access to distribution. As far as we know, Toyota has a 50/50 joint venture with PSA, so they sell the mini cars in the Toyota/Peugeot/Citroën distribution channels and that hug distribution channels make the other car manufacture hard to compete with them. The forth thing is the industry profitability.