The External and Internal Factors That Affect Ryanair Within the Business Environment

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ntroduction - Elements of the business environment What is the business environment: The business Environment consists of all the factors that have a bearing on the business, it refers to the environment and the surroundings that have an impact on the business and the way in which the business operates. The micro environment is any aspect of the company which is involved internally, This means any part of the business internally which can affect the way in which the business operates, and how the business serves its customers. Michael Porter developed a structure of how to analyse the micro environment in which the company works, these included The threat of entry from other competitors, the power of the supplier, the power of the buyer, the threat of substitute products or services, and the competitive rivalry within the industry the business is in. On the other hand the macro environment refers to all the external factors that have an impact on the business, the PESTEL analysis examines these factors within the macro environment, the PESTEL analysis, analyses the 6 forces within the macro environment which are demographic forces, economic forces, natural forces, technological forces, political forces, and cultural forces. Overview In my report I am going to be analysing to what extent Ryanair has control within its macro environment and the affects and causes of the macro environment on the business. Ryanair is a budget airline company operating in 179 Destinations, it was founded in 1985 by Liam Lonergan, Christopher Ryan, and Tony Ryan, the CEO of the company is Michael O'Leary. Ryanair has a different method to mot airlines int he way that there service is based upon a no frill basis, meaning that the consumer pays the least possible price but in return gets the least amount of luxury for there flight, They minimise all costs within the
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