Individual Essay “How has the Americanisation of Australian culture influenced the franchise industry of Australia, and has this had a positive impact?” Prime Minister John Howard once quoted stating that ‘cultural vitality has a role in shaping national identity’ (Howard, 1995). Australian identity has shaped dramatically through the American influence rising in the 90’s and well into present times. To understand this change we have to analyse not only the impact it has had on Australian culture but also the impact on Australian businesses which are driven by the consumers of Australia. Looking at the Franchise sector, a $131 billion business with over 73000 franchise units currently operating we can see what type of business Australian consumers are driving. A massive opportunity then is available to capitalise on the strong influence of
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