Benefits and Opportunities of Internet Marketing P4 Unit 12 Benefits and Opportunities of Internet Marketing P4 Unit 12 Keith Njunga Keith Njunga Pros and Cons of internet marketing Pros | Cons | 1. Convenience- Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them. 2.
And this is not without achieving results. Marketing Platform :- Inbound Marketing, a term coined by Hubspot is in itself is a dramatic shift from previously followed Marketing principles and guidelines. It focuses on the insight that customers who need a service/product will do relevant information search through all the available sources of knowledge to find out the best fit for their requirements. This search platform was the Internet and its ubiquity. All a firm had to do was make its presence on the web felt through informative, interesting and interactive ways to get the consumer’s attention.
Online marketing helps add potential customers and the number of quality leads to a website as well. In fact, most organizations can adopt Internet advertising strategies to generate better business. Online marketing is split into different types; Affiliate marketing – refers to the banners seen on other websites or blogs to boost traffic to that web page, and effectively increases product awareness. Email marketing – this is the marketing process that involves getting to customers via email. Inbound marketing – this type of internet marketing involves sharing valuable content to customers to help convince them to become your loyal customer.
More and more companies are using the internet to promote new products and services. Online communities such as forums allow consumers to post questions, give their opinion, and research products. Marketers can use this as an advantage to improve, customize and create new products based on consumer want and need. The internet has adversely affected many organizations since its inception; many people are turning to the web for their local and world news which has caused declining sales in newspapers forcing many to go under. Magazine sales have seen a decline as well with information being so readily available consumers can search just about anything from entertainment, sports, fashion, and automobiles.
It is also used to target the right audience. The flow of information is also dependent on the type of business. Most likely path of information is the direct path. Personal information is collected through direct marketing by having potential customers fill out a questionnaire in return for a chance to win a prize. The information is collected individually through email marketing, traditional paper format or it’s obtained when company’s web site is visited.
It will also let us track what social platforms are being used the most, therefore enabling us to tailor our deals to our consumers. Recommendation: Have a dedicated employee (or employees) monitor Twitter and Facebook feed. They should be able to quickly respond to concerns our consumers have, as well as be personable and friendly. We would like the social media employees to be an extension of the brand, building trust with our consumer. Recommendation: Tailor a Pinterest Board to draw consumers in and extend our market.
How Social Media Affect Us Introduction The social media is a way to communicate with your friends, to write and upload pictures, and it’s also a way to find out about many information and news that are going on around the world. However, how does the social media help spread information around the world and how does social media affect the people who use it? This research paper focuses on the impact and effects that the social media has on people. The impacts and effects that social media has on people are news and other information are spread faster and sooner on the social networks than other places and people are more time on the computer because of social media instead of doing homework or doing a sport or even exercising. I chose the topic of the social media for many reasons.
A. Online Business Expansion Proposal 1. Facilitate customer payment using e-commerce solutions: Cover Up, Inc. offers custom window coverings. The company’s current website is very basic, listing only a brief description of the store and some featured products. It does provide an online option to purchase merchandise. To thrive in today’s global market, a business that wants to be online must provide an easy way to purchase and pay for products online.
By using the social media, web pages and purchasing advertisement banners McBride Finance Services pinpoint a particular group of people. “Web 2.0 social media applications such as Twitter and Facebook create new opportunities for firms to improve their internal operations and to collaborate in new ways with their customers, business partners, and suppliers” (Culnan, McHugh, & Zubillaga, 2010, p. 1). Advertising on the Internet can be tough; it may require the use of a consultant who specializes in Internet marketing. McBride Financial Services would benefit by starting off small when using the Internet market their services. Conclusion McBride Financial Services provides a require service for anyone that is in the market for a residence or recreational property.
The company was also able to advertise their product using various approaches such as emotional settings; this is where types of adverts catches the consumer feelings allowing them to be involved or allowing them to purchase a product based on emotions. Social media is another flexible advertisement because it is used based on the internet, where their consumers are able to browse anywhere to get information about the campaign. Also using social networks used by their consumers to promote the company’s