The Effects of a Distribution Channel on Product Brand Image Essay

277 WordsSep 4, 20142 Pages
[Writer Name] [Subject] [Date] The Effects of a Distribution Channel on Product Brand Image At the moment, through growth of economy, with the aim of making huge earnings, a vast number of companies give a lot of attention on preferring distribution channels (Dent, 56-61).Through different distribution channel customer have positive outcome of the product brand image. Through different distribution channel customer sitting anywhere can have access to the product. To make product brand image many small and large companies have adopted different distribution channel in order to meet their business and marketing objectives. Through which these companies are able to generate profit and increase customers (Dent, 56-61). Distribution channel has lifted product brand image in numerous ways. For example internet is also distribution channel used by many companies for their products. Through internet customer sitting anywhere in the world is able to get desire product by simply clicking mouse. Direct sale is another good example of distribution channel. In direct sale company get direct interaction with the customer thoughts. In this way company is able to cater its customer need in a better and more effective way. Customer first hand information regarding the brand and any doubt in their mind is cleared on the spot (Dent, 56-61). Another benefit of direct sale is that through costumer feedback brand can be upgraded according to customer’s desire. Distribution channel plays a very important role in product brand image. Effective Distribution channel means effective product brand image and this mean big money. Work Cited Dent; Julian; 2011; Distribution Channels: Understanding and Managing Channels to Market; Published by Kogan Page Publishers; 2nd edition; pp

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