MKT 421 Marketing Week 2 DQ 2 What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? MKT 421 Marketing Week 2 DQ 3 What are the different types of buyers and consumers? How does the type of buyer or consumer affect marketing strategy?
Mason, OH: Thompson. Jennings, M. M. (2006). Managing Disputes: Alternative Dispute Resolution and Litigation Strategies (7th ed.) Chapter 7. Mason, OH: Thompson.
3. Comment on how the price/earnings ratio is influenced by the earnings per share forecasts. 4. What is the “Market Capitalization” for your company? 5.
2. Question: (TCO 1) The first phase of Porter’s recommended process for evaluating the company is: 3. Question: (TCO 2) Change management is the approach to plan, _______, ________, manage, measure, and sustain changes in business processes and work. 4. Question: (TCO 2) According to Porter’s model, which of the following are forces driving industry competition?
| Outsourcing and offshoring | Outsourcing is the aspect of tasking a third party contractor. Offshoring is basically moving the headquarters of a business to another country. | Investipedia.com | Inventory turnover | The inventory turnover ratio is the inventory sold and replenished over a period of time. | Investipedia.com | Just-in-time inventory (JIT) | A plan that is conducted when receiving and producing inventory; maximizing efficiency of warehousing. | Titman, S., Keown, A. J., & Martin, J. D. (2014).
Identify the main reasons for reviewing working methods, products and / or services in a business environment. • Ways of working – Ways to improve performance and obtain feedback and move the business forward • Products and services provided – These need to be reviewed as the market place is fast pacing and constantly changing. Its important to do the above so that business keeps up to date with the current market. 2. When a business is going through change: a) Describe the different types of support that people may need.
P4 Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. Market research is a key factor to maintain competitiveness over competitors. Market research provides important information to identify and analyse the market need, market size and competition. A marketing plan may be part of an overall business plan.
These indicators go beyond financial statement figures, such as sales and net income, to include measures tailored to the client and its objectives. Such key performance indicators may include market share, sales per employee, unit sales growth, unique visitors to a Web site, same-store sales, sales by country, and sales per square foot for a retailer. ASSESS CLIENT BUSINESS RISK The risk that the client will fail to achieve its objectives related to (1) reliability of financial reporting, (2) effectiveness and efficiency of operations, and (3) compliance with laws and regulations PERFORM PRELIMINARY ANALYTICAL PROCEDURES a. Auditors perform preliminary analytical procedures to better understand the client’s business and to assess client business risk. One such procedure compares client ratios to industry or competitor benchmarks to provide an indication of the company’s performance.
Research competitors and industry trends to create new ideas and incentives. Compete with competitors – Price matching. With accurate information and efficient communication within the business will ensure business continuance despite possible problems. 4.0 Reports: Identify the types of reports you would be required to review regularly in order to monitor business performance, why is it important to create and use this report and who would the report be written for. 4.1: Performance Report: This report shows how well/poorly a business is doing based on a current revenue, and can identify performance areas that may need improvement.
• Identify quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness. Week Two: Marketing Research • Justify the importance of marketing research in the development of marketing strategy and tactics. • Analyze the importance of competitive intelligence and analysis in marketing. • Identify various segmentation criteria that impact target market selection. • Describe the various types of organizational buyers and consumers and the factors that influence their purchasing decisions.